The best marketing program for your shop is the one that sends more customers, with higher ROs, and gives you the greatest return on every dollar you spend. However, it’s

As you may already know, SEO plays a large role in helping customers find your Shop online. Having a strong search engine optimization strategy helps you rank higher on sites

Ask a typical shop owner what the best way to keep techs loyal is, and the most common answer will be “money.” But this isn’t entirely true — it’s been

A shift in consumer behavior is upon us! We are living in a time when customers are able to buy parts for their vehicles with just a tap of a

Things have changed as a result of the COVID-19 crisis. Social isolation has sent the population online for information, access to other people, and even the food they need to survive. What are people doing online while they have been stuck inside? Video calls to connect with friends, relatives, and work colleagues Online grocery shopping Restaurant food delivery and takeout...

The world has changed in the wake of COVID-19. Your customers’ lives have been powerfully impacted by the changes needed to get through the crisis this virus has created. The

We will be exhibiting at the following trade shows in the first half of 2020. We hope to see you there!  April 30 - May 1, Shop Hacker - Murfreesboro, TN​​​​​​​ June 11 - 13, WorldPac - National Harbor, MD Come meet our experts while we demonstrate all the exciting services RepairPal offers. Reach us at  866.936.8428 to learn more. 

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I’m sure you’ve heard the term “content marketing” and maybe assumed that it meant good pictures for social media or great tweets. There’s a reason bloggers are so successful and why major brands have a blog that’s regularly updated. The secret is that people love learning in a low pressure way. A blog post is the perfect way to educate...

Facebook is a two-headed beast: it can be a fantastic way to reach your ideal customer within a specific location, but unfortunately it can also be a money pit for many shop owners, as they don’t always use the features to reach customers in the most cost-effective way. That’s also totally not their fault! People make entire careers from creating...

Most shop owners and service advisors never ask their customers for a review, even when the job goes smoothly. They just hope that happy people will make their opinions public.

We’re on the road again! RepairPal will be exhibiting at the following trade shows in 2019. Sept - Drive Expo West October - R&W Nov - AAPEX Nov - ASA Florida Come meet our experts while we demonstrate all the exciting services RepairPal offers. Keep checking back, as we’ll be adding more shows to our list in the coming months....

Today’s auto repair customers expect your web presence to be professional, up to date, and easy to find. Unfortunately, many auto repair shops and other small businesses often rely on their

Let’s look at some simple ways to build trust more quickly. Clean Up Your Advertising A lot of advertising repels people. It brags about the business, boasts how great they

Educating Your Customers Part 3, Words That Sell In Part 2 of this series, we said there’s more to know about selling repairs than simply explaining what the car needs.

How to Advertise by Demographics; The Right Way Business owners don’t have money to waste, even on advertising. Professional advertising isn’t guesswork. It is not merely something you buy. Instead,

Earlier this month we talked about how a blog on your shop’s website can help build consumer trust, build your brand and lead to new customers. Let’s go over how

Why do customers bring their vehicles to your shop for repairs? Because you’re an expert at it! You and your staff solve your customers’ problems, getting them back on the

RepairPal’s after party photos from the Rockhouse Bar, after the AAPEX Expo show, November 2018. Located at the Venetian Hotel in Las Vegas. Feel free to check out our Social

Much of the advertising we see is wasteful. It doesn’t return a profit on the money spent for it. Why? Because it repels people. For example, how often do you