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5 Tips for Beating Your Auto Repair Competition: Stand Out in a Crowded Market

Editors note: This article was originally published February 16, 2023, and has been updated April 5, 2024.

The auto repair industry is highly competitive, with small garages, larger dealerships, and collision repair centers vying for customers. To beat your competition and convince drivers to choose your shop, it’s important to know what your competitors are doing. Here are five tips to help you stand out:

1. Personalize Your Service

One of the most effective ways to beat your auto repair competition is by personalizing your service. This means going beyond the basic repairs and services and offering customers an experience that they will remember. To achieve this, you need to visit your competitors’ shops and observe how they treat their customers. Take note of any personalized touches that they offer, such as bilingual staff members, a play area for children, or greeting customers by name. You can then replicate these ideas or come up with your own unique touches that will set your shop apart.
For instance, you might consider offering free Wi-Fi or coffee while customers wait for their repairs. You could also provide a shuttle service to drop off customers at work or home while their vehicles are being serviced. The key is to make your customers feel valued and appreciated.

2. Provide Value-Added Experiences With Perks

In addition to personalized service, customers also appreciate value-added experiences with perks. These are little extras that can make a big difference in their overall experience at your shop. For example, you might offer a complimentary interior vacuuming with an oil change, or a free car wash with a service appointment. By providing these perks, you can show your customers that you care about their satisfaction and are willing to go above and beyond to meet their needs.
To make your perks even more enticing, research what your competitors are offering and try to one-up them. For instance, if your competitors only offer vacuuming with services, you could offer a coupon for a free tire rotation with an oil change. These small incentives can help sway customers in your direction.


3. Research Complaint History and Actively Court Reviews

Another way to beat your auto repair competition is by actively seeking customer feedback and using it to improve your service. Start by researching your competitors’ complaint history on review sites like Yelp. See what customers are saying about their experiences, and use this information to make changes to your own service.
You can also place comment cards next to the register or have a dedicated feedback section on your website. Encourage customers to leave reviews and feedback, and respond to each one to show that you value their opinion.


4. Provide a Competitive Pricing Structure

Price is always a consideration for customers when choosing an auto repair shop. To beat your competition, you need to provide a pricing structure that is competitive and fair. If your competitors are offering package deals that offer savings on a variety of services, you may want to consider doing the same. This can help you attract customers who are looking for a good deal.
If your prices are higher than your competitors’, you may want to consider lowering them or developing a marketing strategy to justify your costs. For instance, you could emphasize the quality of your parts or the expertise of your technicians to show that your prices are justified by better service.

4 Reasons Your Shop Should Use the Fair Price Estimator »


5. Invest in Industry Certifications

Finally, one way to distinguish yourself from your auto repair competition is by investing in industry certifications. These certifications, like the RepairPal Certification, show customers that you have undergone voluntary inspection and testing to ensure that you meet industry standards. By displaying these certifications, you can build trust with your customers and stand out from your competitors who may not have the same credentials.

Beating your auto repair competition requires a combination of personalized service, value-added experiences, customer feedback, competitive pricing, and industry certifications. By implementing these tips, you can attract more customers to your shop and establish a reputation as a reliable and trustworthy auto repair provider.

By implementing these tips, you can stand out from your competitors and attract more customers to your auto repair shop.

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