Author Archive shopmarketing

[Webinar] Why Your Shop Will Increase Profits With These 18 Specific Technologies

Wouldn’t you love to have some smart person tell you exactly what technology you need for your shop to earn more money? How about if that person was a shop owner like you...except 5 steps ahead of where you are now? Then you don’t want to miss this RepairPal Modern Shop Owner Webinar with Chris Cloutier of Golden Rule Auto Care. Chris Cloutier, Shop Owner and Auto Repair Technology Expert   Chris will explain exactly what technologies you need in your shop to see increased revenue and improved workflow. In this 1-hour webinar class, you’ll discover: The 18 technology touch points in your shop—focus your attention where it counts Specific companies to help you with those touch points—you don’t have to do it all yourself A technology roadmap for your shop—how to get to a more profitable future, step by step Webinar: Shop Technology Timeline: Where is Your Shop? Date: May 23, 2017 Time: 10 a.m.…

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FREE WEBINAR! Selling Advanced Diagnostic Services for Maximum Profit

Please join Jeremy O'Neal of Advisorfix and RepairPal as they share powerful industry insights into Selling Advanced Diagnostic Services for Maximum Profit on April 27th, 2017 at 4pm PDT. Jeremy O'Neal has been recognized as one of the industry’s most talented and skilled service advisors. Having worked at independent repair facilities, as well as new car dealerships, Jeremy has developed the best real world sales training available to the auto repair industry. In this valuable 60-minute webinar, taught by Jeremy O'Neal of Advisorfix, you'll learn: How to generate the proper labor revenue for your shop when performing advanced diagnostic procedures How to create a value-driven advanced testing package that generates maximum profits for each job How to deliver the sales presentation in a way that naturally generates a "yes" from your customer How to combat the objection: "Other shops or dealerships don't charge for diagnostics" How to combat the objection: "Will you waive your testing fee if…

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A Moving Target Is Always Tougher To Repair. Keep Intermittent Faults From Becoming Consistent Headaches.

Case Study #342 1997 Camry Stalling “My engine won’t start." A no-start is usually an easy diagnosis, but it’s really irritating when the engine starts immediately after the tow truck drops the front wheels to the ground. This 1997 Camry played that game. The rotary solenoid idle control device is the most common cause of a no-start on this generation of Toyota engines, but that’s just a guess now that the engine is starting fine. The traditional no-start flow chart really doesn’t help here, because it assumes that the fault is present. But this fault is not present…or is it? Are there still indications of a fault with the idle control solenoid even though it’s working? Well, you’ll never see it in a flow chart, but this is the time to leverage your Scan Tool to quickly and non-invasively see if the idle solenoid is hanging up. By ‘non-invasive’ we mean that you’re not grabbing…

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Increase Business at Your Auto Repair Shop by Improving Relationship Quality and Strengthening the Customer Loyalty Chain

It's a question that is rarely far from your mind as an auto repair shop owner or service advisers: How can I increase business at my auto repair shop? According to recent findings in the Journal of Creating Value, auto repair shops need to put just as much effort into relationships as they do repairs. After conducting a telephone survey of a random sample of 408 customers of auto repair and maintenance services, three crucial points emerged: 1. Customer loyalty is highly dependent on the concept of "service fairness,” or the degree to which customers are treated with politeness, dignity, and respect by the repair team. Whether they’re involved in outlining the options or performing the actual repairs, your shop attendants should take great care to ensure that every customer has a positive and pleasant experience. 2. Relationship quality encompasses the concepts of satisfaction, commitment, and trust, and is ultimately the main determinant of customer loyalty.…

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Quality Control Case Study

The quality of work being delivered to customers was very high, but complaints were coming in due to residual issues. These complaints would negate all the positive core work that had been performed. For example, a customer could spend $1,000 for repairs on their vehicle, then get in their car, move their hand over the steering wheel, and feel the grease that the technician left behind. The customer would then forget about how well their car drove and focus on the greasy steering wheel. Over a period of two days, owner of Golden Rule Auto Care and service writer, Chris Cloutier, inspected every completed, serviced vehicle for the following residual issues: Is there grease on the hood, door, steering wheel, console, etc.? Are check engine or warning lights on? If an oil change was performed, are lights reset and sticker placed in windshield? Are tools left in the vehicle? Is the work completed and the…

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