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Author Archive

shopmarketing

Informational

You get so busy during the day running your repair shop that it’s sometimes hard to find the time to take a step back and plan for a more prosperous future. That’s why we created this simple checklist to help you quickly and accurately review your shop’s annual performance in…

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Informational

Getting new customers for your repair shop is about more than just advertising everywhere and crossing your fingers people remember you when they need service. You’ll get better results by focusing on building relationships and establishing strong partnerships than you will in sending a coupon to every single potential customer

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Informational

What Should You Ask Your Mechanic? (and other important consumer auto repair questions from RepairPal’s 2017 ASE Master Automobile Technician of the Year, Michael Aubrey) Intimidated by going to a repair shop and asking questions? Don’t worry—it’s normal. You’re afraid of paying for repairs you don’t really need or (worse!)

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Informational

The best marketing program for your shop is the one that sends more customers, with higher ROs, and gives you the greatest return on every dollar you spend. However, it’s hard to compare apples to apples without spending hours digging through the fine print. So we put together this handy

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Informational

If you worry you’re spending too much time and effort on non-profitable clients and price shoppers, then you don’t want to miss this Modern Shop Owner Webinar with Barry Barrett of RLO Training and RepairPal’s own Jill Trotta. They’ll explain exactly how to determine the lifetime value of a customer…and

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