Author Archive shopmarketing

Why Training Will Help You Get and Keep Skilled Techs

Ask a typical shop owner what the best way to keep techs loyal is, and the most common answer will be “money.” But this isn’t correct — it’s been proven wrong countless times in other industries. Numerous studies have been conducted to learn what motivates employees. When asked to list the 10 things most important to their workers, managers almost always put money, commissions and bonuses at the top of the list. But when employees were asked, they placed money a lot lower. What will keep techs loyal to you? If you’ve studied management or psychology, you know that workers often say these things are more important than money: 1) They want to feel respected by their managers. 2) They want to feel important to the company they work for. 3) They want to feel like their work is meaningful — that it makes life better for somebody. When you provide ongoing training, you help…

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Attract Customers with your Profile

Repair shops come to us for one main reason: to get a steady stream of quality new customers every month. But many Certified shops tell us it’s not just the customer flow that keeps them with us. Today we’ll explore the RepairPal Shop Profile — and how it can boost the SEO performance of your own repair shop website. Even if you aren’t ready to become RepairPal Certified, you can claim your shop on and add details to your shop profile.  Every RepairPal Certified shop gets a profile. Automobile owners see this profile when searching for trustworthy shops in your area, whether they are: Googling their car’s problem (we’re No. 1 for the term “car repair estimate”) Using our Fair Price Estimator Searching for a Certified shop at the RepairPal website What’s a shop profile? Your shop profile displays: An overview of your shop’s hours, services and location A link to get an estimate or…

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Privacy Policy

Privacy Policy This privacy policy was last modified on April 20, 2017. RepairPal, Inc. ("RepairPal," "Company," "we," or "us") knows that you care how information about you is used and shared. This Privacy Policy explains what information of yours will be collected by RepairPal when you use and related services (the “Service”), how the information will be used, and how you can control the collection, correction and/or deletion of information. We will not use or share your information with anyone except as described in this Privacy Policy. Information We Collect User-Provided Information: You provide us information about yourself and your vehicle(s), such as your name, phone number and e-mail address, the make, model, year, mileage and repair history of your vehicle(s), when you register with the Service. If you correspond with us by email, we may retain the content of your email messages, your email address and our responses.
 Tracking Technologies: We, RepairPal and…

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Our Data Can Help Your Shop — Even if You Don’t Join RepairPal

(Be sure to check out the sample certification report in this blog post to see what yours will look like.) Fine-tuning processes in just a few areas can often dramatically improve sales and productivity for a repair shop — if the data to make those fine-tuning decisions is available. Small upgrades that can add up to big revenue boosts for repair shops. However, most shops don’t have access to the high-priced consultants who analyze shop processes, customer reviews and productivity. This means they don’t get the data and insights that lead to these small but important changes. So these repair shop owners do one of two things: Change nothing, hoping at best to stay at the same level of success (even though the market is constantly evolving) Try a little bit of everything in the hopes that something sticks (also called the “spray and pray” approach) Neither option helps a repair shop grow in a…

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How to Use the Call Recorder Feature on the Shop Dashboard to Improve Sales for Your Repair Shop

While the most popular feature of RepairPal Certification is the steady stream of quality new customers to your shop every month, there is a treasure trove of additional perks to help your shop increase revenue. Today we’ll explore one of the hidden gems, the Call Recorder. This is the first in a series of posts exploring the many features of RepairPal Certification. Future readers can click here to see all posts in this series. Every RepairPal Certified Shop gets a profile that includes a special phone number and contact link. This is how we track who comes to your shop from our program. This works seamlessly...your customer connects directly to you, and there is no delay. However, on the back end, the call is recorded and logged for your convenience. When you log into your Shop Dashboard, you can see every single customer contact we’ve sent you that day, week, month, or year. AND you…

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