Author Archive shopmarketing

How Cars Of The Near Future Will Change The Role Of The Tech – And Your Shop – Part 2

Connected cars will bring many changes

As increasing numbers of new vehicles come with built-in connectivity and wi-fi hotspots, vehicle manufacturers will have 24/7 access to their vehicles. The carmakers will know where their vehicles are, how well they are running, and whether they need to be serviced or repaired. How will this affect your shop and its operations?

Vehicles use a huge amount of software to run their systems, and that software needs updating from time to time. As Tesla has demonstrated, connected cars can receive over-the-air software updates at any time of the day or night. These updates have been used to upgrade performance, add features, and fix previously-identified problems. Other manufacturers are following Tesla’s lead and are introducing new models with these capabilities. Eventually, all automotive software will be updated this way.

That’s just one aspect of what connected cars are capable of. Here are some others:

How Cars Of The Near Future Will Change The Role Of The Tech – And Your Shop – Part 1

A new day is dawning for the automotive service industry and the stage has been set over the past few decades. Today’s vehicles are filled with electronics, with many of their systems controlled by computers. Every aspect of an engine’s performance, emissions, and fuel economy is monitored and regulated to conform to regulatory standards. The automotive aftermarket repair and maintenance business no longer deals solely with mechanical issues, and technicians must consider the “digital” aspects of most systems when diagnosing and applying a solution.

We now find ourselves in a transitional period due to the fact that modern vehicles can last a long time, with the average car on American roads being twelve years old. While the vast majority of vehicles are still powered by internal combustion engines, an increasing percentage have hybrid powertrains, incorporating electric motors and high-voltage batteries. Many more of these hybrids will be produced and sold, as fuel...

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2019 Trade Shows

We’re on the road again! RepairPal will be exhibiting at the following trade shows in 2019.

  • Sept – Drive Expo West
  • October – R&W
  • Nov – AAPEX
  • Nov – ASA Florida

Come meet our experts while we demonstrate all the exciting services RepairPal offers. Keep checking back, as we’ll be adding more shows to our list in the coming months. For more information, please contact us at sales@repairpal.com.



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Optimizing Your Website to Market Your Auto Repair Business

Today’s auto repair customers expect your web presence to be professional, up to date, and easy to find. Unfortunately, many auto repair shops and other small businesses often rely on their Facebook page as the only online representation of their business. 

Though it’s crucial for repair shops to have an active Facebook page to bring in customers and build their brand, it’s also important to have a website that establishes you as a trusted and professional source of repairs. Without a fully optimized website, some customers may choose to go with another service provider, a national chain, or a company they feel they can trust more because the company has a strong, modern web presence.

If your business’s website is due for a facelift, here are five ways to improve your web presence and attract new auto repair customers.

1. Consider UX (User Experience) in your web design.

User-driven...

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Supporting Multi-Shop Operations

The RepairPal Certified Network has a wide variety of high-quality shops throughout the U.S. Whether it’s a mom-and-pop shop in a tiny town or a 15-bay operation in a big city, all of our shops have one thing in common: they see the benefit of working with RepairPal to grow their business. RepairPal is able to help many types of automotive repair operations grow.

MSOs (multi-shop operations) are common in the United States. There are nearly 20,000 of them. MSOs include franchise shops, corporately owned shops, and shops where one owner owns multiple locations. 10% of the 2,400 shops that are certified in the RepairPal network are MSOs.

RepairPal has installed processes to support the unique needs of MSOs. MSOs leverage our web traffic to draw new customers to their website and connect with nationally recognized companies through our partner programs.

In order to help MSOs reach their goals, we...

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