Today’s auto repair customers expect your web presence to be professional, up to date, and easy to find. Unfortunately, many auto repair shops and other small businesses often rely on their Facebook page as the only online representation of their business.
Though it’s crucial for repair shops to have an active Facebook page to bring in customers and build their brand, it’s also important to have a website that establishes you as a trusted and professional source of repairs. Without a fully optimized website, some customers may choose to go with another service provider, a national chain, or a company they feel they can trust more because the company has a strong, modern web presence.
If your business’s website is due for a facelift, here are five ways to improve your web presence and attract new auto repair customers.
User-driven design is...
As an auto repair shop owner, you may not think much about your day-to-day business is newsworthy. However, you couldn’t be more wrong.
Local news is quite different than national and even statewide news. You have everything from local papers and business journals to hometown and indie radio stations. It’s surprisingly easy to get in touch with reporters and show hosts from these types of media outlets. In addition, there are many story angles when it comes to topics like buying or selling a vehicle, and auto repair and maintenance. Consider some of these questions to discover interesting and timely topics:
For the unversed car owner, taking a vehicle in for repairs can be a somewhat daunting task. Auto repair shops are notorious for being “boy’s clubs” where the answers you get are loaded with industry jargon that is not only meaningless to the novice but also intimidating. Shop owners set on maintaining that status quo in their businesses risk missing out on valuable business growth opportunities.
Car novices value an attentive, non-judgmental attitude as well as a sense of humor. Translate these findings into your auto repair marketing.
Customer loyalty is perhaps one of the most critical aspects of increasing business at your auto repair shop. When customers are loyal to your shop, they not only come to you for any repairs they need, but they also refer their friends, family, and neighbors to your shop as well.
Here are a few things you can do today to help improve customer loyalty and foster stronger relationships with your customer base:
There are plenty of tools available to help you better understand your customer base. By doing so, you can be more strategic in how you market your shop to new and existing customers.