Your phone rings and you get the usual question, “How much will this repair cost?” Many customers start with this question because they simply don’t know what else to ask

There are plenty of ways to market your auto repair business to attract new customers, but what are you doing to “wow” your customers once they’re there? You may have

As an auto repair shop, much of your success depends on bringing in a steady stream of new customers. After all, the person who comes in today for a repair

Flyer distribution, by hand or direct mail, can often yield more benefits for your auto repair marketing strategy than an expensive online, TV, or radio campaign—especially when it comes to

In recent years, we’ve seen online businesses thrive as a result of their access to analytics reports that told them who visited their sites, what they looked at, and what

As an auto repair shop owner, you may not think much about your day-to-day business is newsworthy. However, you couldn’t be more wrong. Local news is quite different than national

  For the unversed car owner, taking a vehicle in for repairs can be a somewhat daunting task. Auto repair shops are notorious for being “boy’s clubs” where the answers

Talk to five different marketing pros, and you get five different answers about the ideal auto repair marketing campaign. Some are big social media fans, while others swear by upgrading

Customer loyalty is perhaps one of the most critical aspects of increasing business at your auto repair shop. When customers are loyal to your shop, they not only come to

Each year, RepairPal chooses one of our talented automobile technicians to receive the RepairPal ASE Master Automobile Technician of the Year distinction. This year, we are pleased to recognize Gary

Body Shop Business insiders have taken an industry profile and learned that an average 85 percent of repair estimates translate into actual jobs. This is actually a very encouraging statistic.

If you’re in the auto repair business, one of your number one goals is likely to establish yourself as the go-to neighborhood shop. But how do you attract new auto

There are numerous reasons why consumers dread visiting the local auto body shop. Among them is the use of insider lingo, less than sanitary conditions, and the fear of paying

When we talk with auto repair shop owners who ask us, “How do I increase business at my auto repair shop,” we always ask them to evaluate the customer service

You do not have to go to a trade show to find new auto repair customers. Instead, focus your efforts on local community events that bring out neighbors who already

You already know that there is more to auto repair marketing than simply hanging out a shingle and hoping for the best. Local competition is fierce, specialization creates leads, and

If you’ve been in the auto repair business for any length of time, you know that many consumers are scared to do business with mechanics. They feel that they’ll get

Auto repair marketing used to be as easy as getting plenty of word-of-mouth referrals. Now, we frequently talk to shop owners who are desperate to increase business. “At my auto

To find new auto repair customers, go to the places where they congregate. In addition to your online auto repair marketing efforts, going offline is a good way to appeal

At RepairPal, we don’t take the certification process lightly. In fact, a very large percentage of repair shops who apply for our certification do not receive it. Here’s the thing: