Easy Ways to Enhance a Customer’s Experience

One of my few childhood memories in a mechanic shop was actually in a quick drive-thru lube service in Milwaukee. I was probably 7 years old, and my mother needed […]
Optimizing Your Website to Market Your Auto Repair Business

Today’s auto repair customers expect your web presence to be professional, up to date, and easy to find. Unfortunately, many auto repair shops and other small businesses often rely on their […]
Supporting Multi-Shop Operations

The RepairPal Certified Network has a wide variety of high-quality shops throughout the U.S. Whether it’s a mom-and-pop shop in a tiny town or a 15-bay operation in a big […]
Educating Your Customers Part 3, Words That Sell

Educating Your Customers Part 3, Words That Sell In Part 2 of this series, we said there’s more to know about selling repairs than simply explaining what the car needs. […]
How to Reach the Right Audience When Advertising

How to Advertise by Demographics; The Right Way Business owners don’t have money to waste, even on advertising. Professional advertising isn’t guesswork. It is not merely something you buy. Instead, […]