Don’t Become a Dinosaur: Learn, Adopt, Adapt
These days, the automotive industry is rapidly changing and the processes that were once in place and accepted as standard (with their antiquated practices and outdated technology) are quickly becoming the old way of thinking. The successful shops with forward-thinking owners and managers will adopt these changes and adapt while the rest will fall off the radar and get left behind.
Dinosaurs are extinct for a reason — they were unable to adapt.
Local Automotive Technician Receives RepairPal/ASE National Award
Leesburg, VA., December 7, 2015 – John Bridgwater, an ASE Certified Master automobile technician from Castro Valley, California, was recently honored with a national achievement award as the RepairPal/ASE Master […]
How New Reviews Can Lead New Customers to Your Auto Repair Business
Customer-based business is a competitive field, especially the automotive repair business. It is a constant struggle to out-market your competitors and win over local customers. You probably already utilize traditional advertising methods, coupons, or direct mail as quick attention grabbers for potential customers. However, one of the most effective, yet often overlooked, marketing tools for businesses is the use of reviews by customers and review sites.
Is Your Service Advisor Ready for the Holiday Objection?
Hello Trusted Service Advisors! I hope you are all ready for the holidays. I know your customers are and I can’t believe how many times I’ve heard customers tell a […]
Communication Success: Reaching Your Auto Repair Customers Through the Generations
Americans start driving at around 18 years of age, and many of them will drive right into their golden 80s. What does this mean for your auto repair business? It means there are differences in reaching your auto repair customers through the generations that must be taken into account when you lay out your marketing and communications plans. But first, you have to understand what marketing methods resonate with each generation.