In today’s digital age, having a website is crucial for any business, including auto repair shops. While there is no replacement for the personal touch of an in-person experience, having an online presence can make it easier for customers to interact with you and free up phone time for your service advisors. In fact, many shops have even started direct sales from their website!
To make your website effective, there are several key features you should consider including. First and foremost, make sure to display your hours of operation clearly. This can save customers the frustration of showing up when you’re closed or calling to find out when you’re open.
Next, featuring your service personnel can be a great way to establish a personal connection with customers. Include headshots and brief bios to give customers a face to the name, and allow them to celebrate any certifications or accolades your service employees may have.
A service menu is another important component of your website. By providing a quick and easy way for customers to navigate your most common repairs and preventative maintenance items, you can make it easy for them to find what they need.
If your shop offers vehicle accessories, be sure to showcase them online, along with prices and availability. You can even go the extra mile and create or supply how-to videos on how to install, remove, and care for each accessory.
Specialties are another essential element to highlight on your website. Whether it’s glass replacement/repair, water leak diagnosis, tires, collision, fabrication, or something else, customers love a one-stop-shop. Celebrate your specialities and offer information about what you have to offer, such as a road hazard plan, different types of windshield glass available to choose from, custom fabrication services, and more.
Don’t forget to get your community involved! Showcasing success stories, custom-builds, customer reviews, and more can really drive traffic to your shop. Potential customers often research a website before visiting a business in person, so published customer reviews and photos can be incredibly impactful.
Finally, be sure to highlight any amenities you offer, such as pickup and delivery services, Wi-Fi, refreshments, or loaner vehicles. These little extras can make a big difference in the overall customer experience.
By implementing these key features, you can create an online space that works for your needs and helps your shop stand out from the competition. The possibilities and opportunities are truly endless!
