Eric Lawton
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Eric Lawton

Eric Lawton, with over 8 years of auto repair marketing experience, is the trade marketing manager at RepairPal. He works on connecting with shop owners and exploring ways to optimize and increase their business.

Impress Auto Repair Customers
Marketing

There are plenty of ways to market your auto repair business to attract new customers, but what are you doing to “wow” your customers once they’re there? You may have a great waiting room and an attentive staff, but if you’re not communicating with the customers while they’re in your

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auto repair customers
Uncategorized

As an auto repair shop, much of your success depends on bringing in a steady stream of new customers. After all, the person who comes in today for a repair may not return to your shop for several months, when their car is in need of additional maintenance. But this

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Auto Repair Marketing Strategy
Marketing

Flyer distribution, by hand or direct mail, can often yield more benefits for your auto repair marketing strategy than an expensive online, TV, or radio campaign—especially when it comes to geographical targeting and ROI. Though TV, radio, and web marketing are all important and effective forms of advertising, they’re not the

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Grow Your Auto Repair Business
Marketing

In recent years, we’ve seen online businesses thrive as a result of their access to analytics reports that told them who visited their sites, what they looked at, and what they bought. Online business owners could opt for more detailed reports that told them how long people spent on certain

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Market Your Auto Repair Business
Marketing

Today’s auto repair customers expect your web presence to be professional, up to date, and easy to find. Unfortunately, many auto repair shops and other small businesses often rely on their Facebook page as the only online representation of their business.  Though it’s crucial for repair shops to have an active

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