Hello Trusted Service Advisors! I hope you are all ready for the holidays. I know your customers are and I can’t believe how many times I’ve heard customers tell a service advisor that they can’t do anything until after the holidays. What’s even more disturbing is how many times the
Americans start driving at around 18 years of age, and many of them will drive right into their golden 80s. What does this mean for your auto repair business? It means there are differences in reaching your auto repair customers through the generations that must be taken into account when you lay out your marketing and communications plans. But first, you have to understand what marketing methods resonate with each generation.
The goal of any auto repair business is to grow a strong customer base. Yet, many owners struggle with doing so in a market that is often saturated and highly competitive. However, by focusing on continuing education and building a sense of community, you will be well on your way to building a better auto repair business.
Supercharge Your Shop What are the steps that your shop needs to take to find and retain customers? Facebook, Twitter, and LinkedIn have become some of the most powerful tools that a local shop can use to reach more customers when combined with strong email strategy. Join OutboundEngine and RepairPal
When it comes to automotive repair, consumers don’t like to mess around. The financial cost is too high and the personal consequences too great for the average motorist to choose a mechanic based on flashy advertising alone. Often, the best way to find new auto repair customers is by looking for ways to incorporate word of mouth and customer reviews in your advertising channels.