When you’re struggling with the question of how to increase business at your auto repair shop, it’s important to look for unique ways that won’t break the bank. One tool you have sitting right in front of you is your employees. Employee referral programs are a great way to motivate employees and attract new customers.
In The Workshop #27 – Are You RepairPal Certified? You know you have a great shop. You’ve been in business for a while and have invested a lot of blood, sweat and tears – not to mention cash – in building that business. You’ve got great people, great facilities, and
Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their car counts. This can help bring new customers into your shop, which is certainly important, but the value of your new customers diminishes if you’re unable to keep them coming back
Imagine you’re a technician who’s having an off day. In the course of doing a routine oil change, you forget the drain plug. As you’re adding the new oil, it’s draining out just as fast as you’re pouring it in. If your shop’s car count is consistently flat or down,