Customers increasingly want to see the human side of companies. They want to know their money is going to a company that gives as much as it takes, and because of that, they often prefer to support companies that work towards a greater goal. Learn how becoming a mission-based company can help build your auto repair business.
Positive reviews are one of the ways you can show that you are trustworthy and reliable to people searching online for a good local mechanic. Reviews are also an important part of auto repair marketing for your business. But, how do you go about getting reviews, and what kinds of reviews are most valuable?
Are your telephone skills ready for the next generation of auto repair consumers? Learn how to update your lead conversion skills with telephone price shoppers.
We live in a world of mobile technology with phones, laptops, tablets, and now even watches. Having programs and tracking at the touch of a finger increases the speed of service, efficiency in monitoring, and direct communication with customers. Auto service companies have a handful of different programs or software they can choose from to best fit the needs of their operations. This software on handheld devices or tablets accommodates mechanics who can carry it directly with them during inspections. By doing so, mechanics and inspectors are able to complete notes on the spot, take pictures, show the physical inspection to customers, and even email or schedule appointments with customers on the spot.
“Best practices” is a term that is often thrown around and that means a lot of different things to a lot of different people. At RepairPal, we use the term to describe what our automotive team has determined makes up a quality automotive repair facility. My team consists of very experienced automotive professionals who have a wide range of experience in the automotive field. This experience, and our talking to thousands of shops across the country, has helped us develop a process by which we identify auto repair shops that are committed to staying relevant and forward-thinking in our rapidly changing industry.