As we enter the third decade of the 21st Century, we can look back on some significant changes that have been made to the huge fleet of vehicles that currently

I’m sure if you have a shop that’s been around for years, you have some amazing relationships with your customers. How many have become your dear friends? How many people have brought their children to fix their cars with you?  You must know that the best marketing is word of mouth. A angry customer tells everyone about their experiences. The...

I’m sure you’ve heard the term “content marketing” and maybe assumed that it meant good pictures for social media or great tweets. There’s a reason bloggers are so successful and why major brands have a blog that’s regularly updated. The secret is that people love learning in a low pressure way. A blog post is the perfect way to educate...

Facebook is a two-headed beast: it can be a fantastic way to reach your ideal customer within a specific location, but unfortunately it can also be a money pit for many shop owners, as they don’t always use the features to reach customers in the most cost-effective way. That’s also totally not their fault! People make entire careers from creating...

Most shop owners and service advisors never ask their customers for a review, even when the job goes smoothly. They just hope that happy people will make their opinions public.

One of my few childhood memories in a mechanic shop was actually in a quick drive-thru lube service in Milwaukee. I was probably 7 years old, and my mother needed

Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their car counts. This can help bring new customers into your shop,

Imagine you’re a technician who’s having an off day. In the course of doing a routine oil change, you forget the drain plug. As you’re adding the new oil, it’s

Your customers have multiple options for their car service needs, so differentiating yourself by using a nationally recognized, high quality premium lubricant brand is an easy and effective way to reinforce the quality of your shop’s services...

We at RepairPal wanted to share some of the many reasons why it is important to become ASE Certified. Check out the list below and learn more about technician certification

by Craig Hessenauer, JASPER Regional Manager Whether you have been in business for decades, or you’ve just recently opened your doors, attracting new customers plays a critical role in your

Today’s consumers have more choices than ever before. When it comes to choosing someone to take care of their automotive needs, they turn to their friends, family and co-workers for

William Schertz from Tire Business interviews RepairPal's own Certification Manager Jill Trotta, about her first car and how teaching herself to fix it led her to a more than 20 year career as an auto mechanic. She also discusses her transition to working for RepairPal, and what it is like to be a woman in the automotive industry.

Jeremy O’Neal of Advisorfix has been a Service Advisor Performance Coach for the past 10 years. During that time Jeremy has logged more than 12,479 hours of coaching Service Advisors to peak performance. He shares how his clients are generating massive results with the RepairPal certified shop program.

Read Ratchet + Wrench's feature on shop certification, including an interview with RepairPal's CEO, Art Shaw, as well as one of RepairPal's certified auto shop owners.

Read about how RepairPal is helping auto shop owners around the country, as written by real shop owners!

Yahoo! Finance discusses how RepairPal asked "secret shoppers" to spot-check the company's network of certified auto repair shops for gender bias and overcharging and found nothing but goodness.

Bob Cooper, President of Elite Worldwide, explains in the era of the Internet and smartphones that the customer for automotive repair has changed. See his suggestions as to what your shop can do to stay competitive.

A new generation of auto repair customers have entered the marketplace. Find out how Dan Gilley, president and owner of RLO Training, explains how you can connect with Gen Y and communicate better with all customers.

It’s so simple, but it can be easily overlooked. OK, we’ll give it to you, its wiper blades… but read this article for loads of tips for your shop!