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Three Ways to Build Trust with Your Customer

I’m sure if you have a shop that’s been around for years, you have some amazing relationships with your customers. How many have become your dear friends? How many people have brought their children to fix their cars with you?  You must know that the best marketing is word of mouth. A angry customer tells everyone about their experiences. The...

Read more >

Content Marketing: Why to Start a Shop Blog and Basics to Blog About

I’m sure you’ve heard the term “content marketing” and maybe assumed that it meant good pictures for social media or great tweets. There’s a reason bloggers are so successful and why major brands have a blog that’s regularly updated. The secret is that people love learning in a low pressure way. A blog post is the perfect way to educate...

Read more >

3 Facebook Ads Fundamentals for Shop Owners

Facebook is a two-headed beast: it can be a fantastic way to reach your ideal customer within a specific location, but unfortunately it can also be a money pit for many shop owners, as they don’t always use the features to reach customers in the most cost-effective way. That’s also totally not their fault! People make entire careers from creating...

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RepairPal Exec Sees Need for More Female Techs

William Schertz from Tire Business interviews RepairPal's own Certification Manager Jill Trotta, about her first car and how teaching herself to fix it led her to a more than 20 year career as an auto mechanic. She also discusses her transition to working for RepairPal, and what it is like to be a woman in the automotive industry.

Read more >

How to Close More Leads!

Jeremy O’Neal of Advisorfix has been a Service Advisor Performance Coach for the past 10 years. During that time Jeremy has logged more than 12,479 hours of coaching Service Advisors to peak performance. He shares how his clients are generating massive results with the RepairPal certified shop program.

Read more >

Shop Certification on the Rise

Read Ratchet + Wrench's feature on shop certification, including an interview with RepairPal's CEO, Art Shaw, as well as one of RepairPal's certified auto shop owners.

Read more >

EXTRA! Do Female Car Owners Trust You?

Yahoo! Finance discusses how RepairPal asked "secret shoppers" to spot-check the company's network of certified auto repair shops for gender bias and overcharging and found nothing but goodness.

Read more >

Simple Tips for Servicing Millennials

A new generation of auto repair customers have entered the marketplace. Find out how Dan Gilley, president and owner of RLO Training, explains how you can connect with Gen Y and communicate better with all customers.

Read more >

Three Ways to Build Trust with Your Customer

I’m sure if you have a shop that’s been around for years, you have some amazing relationships with your customers. How many have become your dear friends? How many people have brought their children to fix their cars with you?  You must know that the best marketing is word of mouth. A angry customer tells everyone about their experiences. The...

Read more >

Content Marketing: Why to Start a Shop Blog and Basics to Blog About

I’m sure you’ve heard the term “content marketing” and maybe assumed that it meant good pictures for social media or great tweets. There’s a reason bloggers are so successful and why major brands have a blog that’s regularly updated. The secret is that people love learning in a low pressure way. A blog post is the perfect way to educate...

Read more >

3 Facebook Ads Fundamentals for Shop Owners

Facebook is a two-headed beast: it can be a fantastic way to reach your ideal customer within a specific location, but unfortunately it can also be a money pit for many shop owners, as they don’t always use the features to reach customers in the most cost-effective way. That’s also totally not their fault! People make entire careers from creating...

Read more >

RepairPal Exec Sees Need for More Female Techs

William Schertz from Tire Business interviews RepairPal's own Certification Manager Jill Trotta, about her first car and how teaching herself to fix it led her to a more than 20 year career as an auto mechanic. She also discusses her transition to working for RepairPal, and what it is like to be a woman in the automotive industry.

Read more >

How to Close More Leads!

Jeremy O’Neal of Advisorfix has been a Service Advisor Performance Coach for the past 10 years. During that time Jeremy has logged more than 12,479 hours of coaching Service Advisors to peak performance. He shares how his clients are generating massive results with the RepairPal certified shop program.

Read more >

Shop Certification on the Rise

Read Ratchet + Wrench's feature on shop certification, including an interview with RepairPal's CEO, Art Shaw, as well as one of RepairPal's certified auto shop owners.

Read more >

EXTRA! Do Female Car Owners Trust You?

Yahoo! Finance discusses how RepairPal asked "secret shoppers" to spot-check the company's network of certified auto repair shops for gender bias and overcharging and found nothing but goodness.

Read more >

Simple Tips for Servicing Millennials

A new generation of auto repair customers have entered the marketplace. Find out how Dan Gilley, president and owner of RLO Training, explains how you can connect with Gen Y and communicate better with all customers.

Read more >

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