Running a successful auto repair shop isn’t just about fixing cars—it’s about connecting with your customers and staying visible. Facebook, with over 2.9 billion active users worldwide, is a key platform for engaging your local community and potential customers. In fact, 70% of consumers say they’re more likely to choose a business with a social media presence, making it critical to keep your page active and relevant (Source).
That’s why we’ve compiled 50 auto repair shop Facebook post ideas to help you consistently engage your audience, showcase your expertise, and build stronger relationships. From customer testimonials to exclusive discounts, these ideas will keep your shop top-of-mind and drive engagement.
1. Customer Testimonial Spotlight
Share a positive review from a happy customer, thanking them for their support. Bonus – include a picture of the car or the customer (with permission).
2. Before-and-After Repair Photos
Showcase the transformation of a vehicle that came in for repairs. Visual posts like this tend to capture attention.
3. Meet the Team
Introduce your followers to the team members who keep your shop running smoothly. Highlight their skills and a fun fact about them.
4. Did You Know? Auto Fact
Post a fun fact about cars that many people may not know, such as, “Did you know your car loses about 1% fuel efficiency per PSI drop in tire pressure?”
5. Weekly Maintenance Tip
Offer simple maintenance tips, such as checking tire pressure, changing oil, or cleaning the air filter.
👉 FREE DOWNLOAD!
FREE Auto Repair Assets for Social Media
Promote your auto repair business with 17 pre-designed “Car Care Tips” images that are sure to grab your customer’s attention on social media.
6. Shop Milestones
Celebrate your shop’s anniversaries or celebrations such as hitting 1,000 customers served by sharing a special post.
7. Happy Customer Selfies
Encourage customers to take a selfie with their car after the service and tag your shop. Feature their photos with a thank-you.
8. Seasonal Maintenance Reminder
Remind your potential and existing customers about winterizing their vehicle or getting a summer tune-up before hitting the road.
9. Facebook-Exclusive Discount
Offer a Facebook-only special discount or promotion to encourage bookings. Add an expiration date to create urgency.
10. Feature a Special Service
Highlight one of your services, like brake repair or tire rotation, and explain its importance to vehicle safety.
11. Behind-the-Scenes Shop Tour
Give your audience a peek behind the curtain with a video or pictures of the shop in action.
12. Throwback Post
Share an old photo of your shop or a classic car repair you’ve done. Engage followers by asking, “What’s your favorite classic car?”
13. Q&A Post
Open the floor to your followers to ask you anything about cars. Answer the most interesting questions in the comments.
14. Shoutout to Local Businesses
Collaborate with local businesses by giving them a shoutout. Cross-promotion helps build your local network.
15. Fun Car Trivia or Joke
Post a car trivia question or joke – you could even offer a small discount to the first correct answer.
16. Employee of the Month
Celebrate your team’s hard work by featuring an “Employee of the Month” and their favorite part of working at the shop.
17. Customer Appreciation Post
Thank your customers for their continued support with a special “We appreciate you!” post.
18. New Equipment Announcement
Show off the latest tools and technology your shop is using to offer better services.
19. Fun Poll
Ask a fun question like “Do you name your car? Yes or No?” or “What color is your dream car?”
20. Vehicle Safety Tip
Post a tip about vehicle safety, such as ensuring headlights are clean for better visibility.
21. Shop Day in the Life Video
Post a quick video showing a day in the life at your shop. Capture the hustle and explain what a typical day looks like.
22. Partner Highlight
If you work with any partners or suppliers, give them a shoutout on your page.
23. Check Engine Light Guide
Post an infographic that explains what different dashboard warning lights mean.
24. Customer Satisfaction Survey
Ask your followers to take a quick survey about their experience with your shop.
25. Seasonal Car Care Tip
With changing seasons, share tips on how customers can keep their vehicles running smoothly through winter, summer, etc.
26. Special Event Announcement
Promote any upcoming events, like community meet-ups or charity drives, where your shop is involved.
27. Common Car Problem & Solution
Educate your audience by discussing common car issues, like why their brakes might be squeaking and what they can do about it.
28. Holiday-Themed Post
Wish your followers a happy holiday with a car-themed twist.
29. Service Reminder
Remind followers when it’s time to get their oil changed or tires rotated with a friendly post.
30. Time-Limited Offers
Create urgency with a limited-time offer or flash sale.
31. Customer Car Spotlight
Ask a customer to feature their unique car on your page, such as a vintage model, and share its story.
32. Facebook Live Video
Go live with a quick car maintenance demo or a Q&A session.
33. Special Promotions for Referrals
Offer a referral bonus for customers who send new clients your way, and promote it on Facebook.
34. Shoutout to a Loyal Customer
Post a thank-you to one of your most loyal customers for their continued support.
35. Shop Safety Practices
Show your followers the measures your shop takes to ensure both customer and employee safety.
36. Vehicle Maintenance Checklist
Post a simple checklist that customers can follow to keep their cars in good shape.
37. Ask the Team
Ask your followers what their local favorites are, highlighting a local non-automotive business, or just for fun to get a conversation going.
38. Charity Event Participation
If your shop participates in any charity events, share the details on your Facebook page,
39. Feature Customer Reviews
Regularly feature and respond to your Google, RepairPal, or Yelp reviews on your Facebook page.
40. Maintenance Reminders for Upcoming Trips
Remind your audience to get a vehicle inspection before they take long road trips.
41. Fuel Efficiency Tips
Post tips on how to save on gas, such as proper tire inflation and reducing idling.
42. Myth-Busting Post
Bust a common car maintenance myth, such as “You need to change your oil every 3,000 miles.”
43. Happy Birthday Post
Wish your followers with upcoming birthdays a happy birthday and offer them a birthday month discount.
44. Seasonal Decorations in Your Shop
If your shop decorates for the holidays, post photos of the festive setup.
45. New Products and Services
If your shop starts offering new products or services, such as eco-friendly oil changes, post about it.
46. Explain a Common Car Repair
Break down what happens during a common repair (like brake pad replacement) and why it’s important.
47. Fan Photo Contest
Host a photo contest where followers can submit pictures of their cars for a chance to win.
48. Feature Local News
Post about local events or news that impact the community you serve.
49. Ask for Feedback
Create a post asking your followers for feedback on how you can improve your services.
50. Shop Mascot
If your shop has a pet mascot (or even a fun prop), post cute or funny photos of it hanging around the shop.
Consistently posting engaging content on Facebook is a simple yet effective way to connect with customers and grow your auto repair business. With this list of 50 Facebook post ideas, you can stay active, share your expertise, and create meaningful interactions that keep your shop visible in your community. Over time, this will not only boost engagement but also strengthen customer loyalty and attract new business. For more tips, explore our blog on auto repair marketing strategies.
Frequently Asked Questions (FAQ)
There’s no strict rule, but consistency is key. Posting 2-3 times a week keeps your audience engaged without overwhelming them. Try different content types and track engagement to see what works best.
Visual content like before-and-after repair photos, videos, and customer testimonials tend to get more engagement. Posts that encourage interaction, like polls, questions, and contests, also perform well.
Boosting posts can help increase visibility, especially for promotions or time-sensitive offers. Start with a small budget and target your local audience to ensure your ads reach potential customers in your area.
Use Facebook Insights to track metrics like post reach, engagement (likes, comments, shares), and clicks. This data will help you understand what content resonates most with your audience and adjust your strategy accordingly.
Yes, tools like Facebook’s Creator Studio, Hubspot, and Buffer allow you to schedule posts in advance. This helps you maintain consistency, even during busy periods at your shop.
Encourage your current customers to follow your page by offering exclusive Facebook discounts or promotions. Additionally, cross-promote your page on other marketing channels like email newsletters, your website, and in-store signage.
