Boost visibility and car count with these creative ways to promote your RepairPal Certification locally. Build trust, stand out, and grow your business fast.
You worked hard to earn your RepairPal Certification—so don’t let it sit in the background. In a competitive market, shop owners need to actively promote what sets them apart. And RepairPal Certification is a powerful tool that signals trust, fair pricing, and top-tier service.
Whether you’re trying to get more customers, build stronger community ties, or grow your reputation, this article gives you creative, actionable strategies to spotlight your RepairPal Certification in your local area.
Let’s get you noticed.
Why It Pays to Promote Your RepairPal Certification
RepairPal Certification isn’t just a badge—it’s a signal to customers that your shop has the right experience and training, tools and equipment, and high quality parts to repair their car correctly the first time.
According to a 2023 BrightLocal survey:
Promoting your certification means more:
- Cars in your bay
- Word-of-mouth referrals
- Customer loyalty
- Community recognition
1. Display Your Certification Everywhere (Seriously)
Start by making sure your RepairPal Certification is highly visible in all the right places.
Where to show it:
- On your front door or service counter window
- As a badge on your website homepage
- In your email signature (especially in estimates or service reminders)
- On your printed invoices or customer swag
Pro Tip: Add “RepairPal Certified” to your Google Business and Yelp profiles and review responses to boost trust in search results.
2. Create a Social Media Series
Educate your followers about what RepairPal Certification means. Most customers don’t know—but they want to.
Content ideas:
- “Why visit a RepairPal Certified shop?” carousel
- Meet the techs behind your Certified shop
- Show how you help customers avoid overpaying
- Share a customer story tied to your commitment to fair pricing
Use hashtags like:
#RepairPalCertified #TrustedAutoRepair #FairPricing #AutoRepairTips
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Yes, I want my free guide!3. Mention It in Every Customer Conversation
Train your service advisors to include it in the greeting or when walking through an estimate.
MVR Auto Repair, a RepairPal Certified shop in Las Vegas, learns about RepairPal Certification during checkout after their auto repair service is completed. Video link.
Example script:
“We’re RepairPal Certified, which means we’ve been evaluated to the highest standards of quality, customer satisfaction, and fair pricing.. This means we have the right experience and training, tools and equipment, and high quality parts to repair your car correctly the first time.”
4. Add It to Local Print and Online Ads
Running local newspapers, coffee bulletins, or coupon book ads? Or perhaps Facebook or Google Ads? Make your Certification front and center.
Headline Examples:
- “Finally, a Mechanic You Can Trust — We’re RepairPal Certified”
- “Fair Prices. High-Quality Work. Certified by RepairPal.”
- “Proud to Be RepairPal Certified – Find Out Why It Matters”
Also, include a link to promote your RepairPal profile when advertising. You can even use a QR code to drive traffic straight to your shop’s page.
5. Use Customer Reviews to Highlight Your Certification
When customers leave positive reviews, respond with a short note tying it back to RepairPal.
Example response:
“Thanks so much for your feedback! As a RepairPal Certified shop, we work hard to provide transparent pricing and excellent service you can count on.”
Then screenshot those reviews and share them in emails, social media, and signage.
6. Run a Local Giveaway
Giveaways are a great way to get attention—and you can tie it directly into your certification.
Ideas:
- “We’re Certified & Celebrating!” – Free oil change giveaway
- Partner with a local influencer or community group to co-promote
- Require entry by tagging your shop on social or following your page
7. Promote It in Your Email Marketing
Don’t just send reminders—use email to teach and engage.
Email ideas:
- “What RepairPal Certification Means for You”
- “5 Things to Know About Choosing a Certified Auto Shop”
- Add “Proud to be RepairPal Certified” to every monthly newsletter footer
8. Let Your Shop Speak for Itself
Sometimes, the best marketing is subtle. Make sure your waiting room and overall customer experience align with the trustworthiness of your RepairPal badge.
Easy upgrades:
- Post your RepairPal badge at eye-level at the front desk
- Have a small brochure or sign explaining the Certification
- Include a short line on TV screens or slideshow if you have one
Final Thoughts
RepairPal Certification isn’t just something to check off—it’s a powerful marketing and trust-building tool. The more people in your community who understand it, the more likely they are to choose your shop over the competition.
- Show it off
- Talk about it
- Share it online and in person
- Use it to build relationships and reputation
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