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Communication Success: Reaching Your Auto Repair Customers Through the Generations

reaching your auto repair customers through the generations

Americans start driving at around 18 years of age, and many of them will drive right into their golden 80s. What does this mean for your auto repair business? It means there are differences in reaching your auto repair customers through the generations that must be taken into account when you lay out your marketing and communications plans. But first, you have to understand what marketing methods resonate with each generation.