RepairPal connects consumers with
the best auto repair shops
across the nation

3 Basic Ways to Get Your Repair Shop’s Social Media Seen, Shared, And Remembered

By now, you probably already know that a strong social media presence is an important part of any auto repair marketing strategy. But if you’re not seeing the results you had hoped for, you may be going about your social media posting all wrong. You can’t just write up a simple tweet or Facebook post and expect new customers to start flooding in. In fact, the world of social media is more complex than ever, and maximizing your results requires strategic planning and posting. To start with the basics, here are three ways you can get your repair shop’s social media posts seen, shared, and engaged with. Save Your Best Content for the Weekends Studies show that on both Facebook and Twitter, peak times exist in which potential customers are more likely to not only see your post but to react positively to it. The conclusion is that user engagement increases on Thursday and Friday, with…

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Open for Business by Jasper Engines & Transmissions

by Craig Hessenauer, JASPER Regional Manager Whether you have been in business for decades, or you’ve just recently opened your doors, attracting new customers plays a critical role in your financial success. A typical shop’s customer attrition rate is approximately 10% - 15%. This is due to aging drivers, customers moving out of your area, and a few dissatisfied ones. Multiply that customer depletion over just a few years and you’ll quickly realize that your income can suffer greatly without a steady flow of new customers. The degree of financial success varies greatly among the 150,000 plus automotive repair and maintenance businesses in the United States. Some shop owners are thriving in this new age of automotive repair, while others struggle to make ends meet. This phenomena is not new, nor is it limited to your customer attrition rate. However, if you want to secure your financial future, then pay attention to how well your…

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How New Reviews Can Lead New Customers to Your Auto Repair Business

  Customer-based business is a competitive field, especially the automotive repair business. It is a constant struggle to out-market your competitors and win over local customers. You probably already utilize traditional advertising methods, coupons, or direct mail as quick attention grabbers for potential customers. However, one of the most effective, yet often overlooked, marketing tools for businesses is the use of reviews by customers and review sites. In a world where people look to their phones and computers for answers to everything, reviews are as good as gold. The fact is that people trust the honest opinions of consumers more than they trust the advertisements of businesses, and why wouldn't they? In an industry as service-oriented as auto repair, potential customers want to be sure that the shop they choose is trustworthy, reliable and knowledgeable. Though you may advertise yourself as such, these days, you won't be able to persuade people on promises alone. When…

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Stuck?!? A RepairPal Shop Gets A Customer Back On The Road… And How!

Uh oh. Robert C. of Hewitt, New Jersey was stuck on I-80 near Michigan City, NJ on a trip to Illinois. He was towed off the freeway to a nearby motel, but just didn't feel confident in the tow truck driver's auto repair shop recommendation. He googled "Mercedes Benz repair in Michigan City, IN" and RepairPal came up first in the search results. He called Cannon's Automotive intending to leave a message and was delighted to reach someone, even though it was well past closing time. They promised to have a tow truck pick him up at 7 am the next morning and bring his car into the shop. The diagnostic revealed some serious issues, so Cannon's service manager called in a senior technician on his day off, specifically to work on Robert's car. After a couple of days, with consistent communication and excellent service throughout, including allowing Robert's family to come and pick up…

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How to Close More Leads!

Jeremy O’Neal of Advisorfix has been a Service Advisor Performance Coach for the past 10 years. During that time Jeremy has logged more than 12,479 hours of coaching Service Advisors to peak performance. He shares how his clients are generating massive results with the RepairPal certified shop program.   The RepairPal certified shop program is an amazing program that helps shops generate more inbound leads. What I love about this program is that it not only provides the shop an amazing opportunity with an auto repair client who has an immediate need, but it is one of the best mystery shopping programs a shop could invest in. When I interview a potential new coaching client, one of the things I’ll ask is if they are a RepairPal certified shop, when they say yes I smile! Not only is this shop going to get a lot of great opportunities in the future, but it helps me…

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