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Uncategorized

Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their car counts. This can help bring new customers into your shop, which is certainly important, but the value of your new customers diminishes if you’re unable to keep them coming back

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Uncategorized

Imagine you’re a technician who’s having an off day. In the course of doing a routine oil change, you forget the drain plug. As you’re adding the new oil, it’s draining out just as fast as you’re pouring it in. If your shop’s car count is consistently flat or down,

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auto repair marketing, RepairPal, Castrol, Quality Lubricants and Oil
Informational

Your customers have multiple options for their car service needs, so differentiating yourself by using a nationally recognized, high quality premium lubricant brand is an easy and effective way to reinforce the quality of your shop’s services…

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Informational

We at RepairPal wanted to share some of the many reasons why it is important to become ASE Certified. Check out the list below and learn more about technician certification at ase.com.     The National Institute for Automotive Service Excellence, (ASE), was established in 1972 as a non-profit organization

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InformationalMarketingSales

by Craig Hessenauer, JASPER Regional Manager Whether you have been in business for decades, or you’ve just recently opened your doors, attracting new customers plays a critical role in your financial success. A typical shop’s customer attrition rate is approximately 10% – 15%. This is due to aging drivers, customers

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