Email is an integral part of an effective and comprehensive marketing campaign. Entrepreneur has done some research and found that this advertising medium offers a return on investment to the tune of 4,300 percent! Spend $1 on a well-designed email marketing campaign, and you may walk away with $44. So, how can you begin using email marketing to retain and attract new auto repair customers?
Build Your Mailing List
Do not buy a list from the websites that offer so many addresses for a ridiculously low dollar amount. Usually, these lists come with high bounce-back rates and contain mostly unqualified leads. Building a list is as simple as encouraging sign-ups on your website or leaving a mailing list at your checkout counter.
Give Current Customers What They Want
Vary the content of your email messages. If every communication from you is a “buy me” message, your customers will quit opening your emails, or even unsubscribe. Instead, offer them email coupons for half-price oil changes, free tire rotations with service, or complimentary car washes with any repair. Another good option is to send out share-worthy content that features car care tips and tricks. You can incorporate a row of social media share buttons in the email so it gets passed around.
Interact on Social Media to Attract New Customers
You already know that your business needs a Facebook page, but did you also know that you should communicate consistently with consumers via this page? Run contests, host giveaways, and schedule video chats that offer some car repair question and answer sessions. To participate, consumers sign up with their email addresses, which you can then add to your mailing list.
It is clear that using email marketing to retain and attract new auto repair customers does not have to be expensive or difficult. In fact, this forum presents you with an excellent opportunity to show off your experience, highlight your shop warranty, and prove your commitment to customer service.
This is just a sample of the help you will get if you decide to become RepairPal-certified. Contact us today to find out what this means, how it can enhance your standing as a local authority in the field, and what a certification could mean for your email marketing.
