Quality Control Case Study
The quality of work being delivered to customers was very high, but complaints were coming in due to residual issues. These complaints would negate all the positive core work that […]
How to Make Your Auto Repair Shop Approachable to Car Novices
For the unversed car owner, taking a vehicle in for repairs can be a somewhat daunting task. Auto repair shops are notorious for being “boy’s clubs” where the answers […]
How to Improve Customer Loyalty at Your Auto Repair Shop
Customer loyalty is perhaps one of the most critical aspects of increasing business at your auto repair shop. When customers are loyal to your shop, they not only come to […]
Increase Business at Your Auto Repair Shop by Improving Relationship Quality and Strengthening the Customer Loyalty Chain
It’s a question that is rarely far from your mind as an auto repair shop owner or service advisers: How can I increase business at my auto repair shop?
According to recent findings in the Journal of Creating Value, auto repair shops need to put just as much effort into relationships as they do repairs. After conducting a telephone survey of a random sample of 408 customers of auto repair and maintenance services, they discovered some important insight into what creates valuable, life-long customers.