As you may already know, SEO plays a large role in helping customers find your Shop online. Having a strong search engine optimization strategy helps you rank higher on sites

A shift in consumer behavior is upon us! We are living in a time when customers are able to buy parts for their vehicles with just a tap of a

Once you have your techs properly trained, working together toward the same goals, and aligned with your shop’s processes and procedures, you can move to the next level, keeping them

There are numerous reasons why consumers dread visiting the local auto body shop. Among them is the use of insider lingo, less than sanitary conditions, and the fear of paying

Americans start driving at around 18 years of age, and many of them will drive right into their golden 80s. What does this mean for your auto repair business? It means there are differences in reaching your auto repair customers through the generations that must be taken into account when you lay out your marketing and communications plans. But first,...

The goal of any auto repair business is to grow a strong customer base. Yet, many owners struggle with doing so in a market that is often saturated and highly competitive. However, by focusing on continuing education and building a sense of community, you will be well on your way to building a better auto repair business.

Uh oh. Robert C. of Hewitt, New Jersey was stuck on I-80 near Michigan City, NJ on a trip to Illinois. He was towed off the freeway to a nearby