RepairPal Certified Shop, Kwik Kar of Mesquite, led by Hassan Bawab, is a trusted name in Mesquite, TX, known for delivering fast, expert auto service with honesty, innovation, and care. What started as a passion project rooted in Hassan’s digital marketing background has grown into a full-service auto care facility focused on transparency, technology, and top-tier customer satisfaction.
1. How did you get into the automotive industry?
“While working in digital marketing, I had the chance to collaborate with a client in the automotive industry, and I found it fascinating. That experience showed me how dynamic and innovative the field can be.”
What began as curiosity turned into a career in customer-focused car care, with Hassan bringing both marketing insight and business savvy into the auto repair world.
2. What do you want your shop to be known for?
“Offering fast, reliable, and expert auto services.”
Kwik Kar of Mesquite is committed to speed, accuracy, and transparency—ensuring every customer feels informed and confident in their service from start to finish.
3. How do you differentiate your shop from other repair facilities?
“Differentiating a repair facility like Kwik Kar Oil Change and Auto Care from competitors is key to attracting and retaining customers. Here are a few ways to stand out:
- Exceptional Customer Service: Providing personalized, friendly, and transparent communication can set your facility apart. You could offer clear explanations of services, no hidden fees, and maintain a customer-first attitude.
- Convenience and Speed: Highlight the speed and efficiency of services, offering options like same-day repairs or quick turnaround times, which many customers value when it comes to car maintenance.
- Advanced Technology and Expertise: Position your facility as being on the cutting edge of automotive technology by using modern diagnostic tools and keeping your technicians up to date with the latest certifications.
- Eco-Friendly Practices: Offer environmentally friendly services, such as recycling motor oil, using green cleaning products, and providing energy-efficient repairs. This can appeal to environmentally conscious consumers.
- Loyalty Programs and Promotions: Implement rewards programs or offer regular promotions for oil changes, tire rotations, or inspections to create a competitive edge. Also, emphasize the value customers receive over the long term.
- Specialized Services: You could offer niche or specialized services that other shops in the area don’t provide, such as fleet maintenance, hybrid vehicle repair, or custom car modifications.
- Comfortable Waiting Area: Invest in creating a welcoming, comfortable waiting area with free Wi-Fi, refreshments, and entertainment options for customers who choose to wait while their cars are serviced.”
It’s a full-service experience designed for modern drivers who value both quality and convenience.
4. Is your shop involved in the local or auto community?
“We are involved in both the local and auto communities”
Kwik Kar of Mesquite supports local events, collaborates with nearby businesses, and maintains an active presence in the automotive community through continuous training and innovation.
5. What strategies have you found most effective for retaining customers?
“Retaining customers, especially for businesses like Kwik Kar Oil Change and Auto Care, relies on building long-term trust and creating value that encourages repeat visits. Based on general best practices and insights from managing similar businesses, here are some effective customer retention strategies:
- Loyalty and Rewards Programs
Offering a loyalty program where customers earn points or discounts for repeat services (e.g., after 5 oil changes, the next one is free) can incentivize them to return.
Regular promotions like seasonal discounts, bundled services (oil change + tire rotation), or referral discounts can also drive loyalty. - Consistent Communication
Send reminders for regular maintenance services, like oil changes, inspections, and tire rotations, through email, text, or direct mail.
Follow up with thank-you messages after service visits, possibly with a special offer for their next visit to keep the interaction going. - Personalized Experiences
Use customer data to personalize offers based on their car model, service history, or past purchases. For example, offer a discount on brake services if their last visit included a brake inspection.
Remembering customer preferences, such as whether they prefer to wait or drop off their car, can create a more seamless experience and make them feel valued. - Exceptional Customer Service
Train staff to provide top-tier service that includes clear explanations of the work done, no unnecessary upselling, and a friendly, helpful attitude.
Actively resolve issues or complaints with a customer-centric approach. Offering a free inspection or a small discount on their next visit can turn a negative experience into a positive one. - Online Engagement and Reputation Management
Encourage satisfied customers to leave positive reviews online, which boosts trust and visibility.
Respond promptly to online reviews—both positive and negative—showing that customer feedback is valued. - Convenience and Flexibility
Make it easy for customers to schedule appointments online or through a mobile app, and offer flexible service hours, including early morning or weekend options.
If possible, provide pickup/drop-off services or offer loaner cars for customers during extensive repairs. - High-Quality Service and Consistency
Ensure that your services are reliable, performed correctly the first time, and delivered within the promised timeframe.
Consistency is key. Customers should know they can expect the same level of care and expertise every time they visit. - Value-Added Services
Offering complimentary services like a free car wash with certain repairs or free fluid top-offs can leave a lasting impression.
Provide free or discounted multi-point inspections or safety checks with each visit, which customers may not expect but will appreciate. - Follow-Up After Service
After a major service, follow up with a call or email to ensure the customer is satisfied and that their vehicle is running smoothly. This personal touch strengthens the relationship.”
It’s all part of creating a seamless, value-driven customer experience that builds long-term trust.
7. Can you share a story where your team went above and beyond?
“A customer was on a road trip with their family when their car began overheating near the Kwik Kar Oil Change and Auto Care location in Mesquite. The family had a tight schedule and needed to get back on the road quickly to attend an important event out of town. They pulled into Kwik Kar, stressed and unsure if they could continue their journey.
The Kwik Kar team immediately jumped into action, prioritizing their situation and diagnosing the problem within minutes—a coolant system failure. Realizing how urgent the situation was, the technicians sourced the necessary parts from a nearby supplier and began repairs immediately.
While waiting, the team offered the family refreshments, free Wi-Fi, and a comfortable waiting area to keep the kids entertained. The manager also arranged a complimentary shuttle service to a nearby restaurant, allowing the family to relax and have lunch while the repairs were being completed.
Within just a few hours, the car was fixed and ready for the road. The technicians gave the family a thorough explanation of what had happened, along with advice on preventative maintenance to avoid similar issues in the future. As a thank you for their patience, the family received a discount on the repair and a coupon for their next visit.
The customer was incredibly grateful for the fast, reliable service and the way the Kwik Kar team handled the emergency with care and professionalism. They left a glowing online review and have since returned multiple times for regular maintenance, becoming loyal customers.”
This level of care shows that emergency or routine, Kwik Kar always delivers professionalism, speed, and compassion.
8. How do you encourage employee feedback and workplace improvement?
Kwik Kar holds team-building activities, encourages employee input, and recognizes great ideas through incentive programs. Feedback is welcomed and celebrated as a path to better shop culture and customer care.
9. What is your proudest achievement?
“Proudest Achievement: Building a Legacy of Trust and Excellence
One of my proudest achievements as the owner of Kwik Kar Oil Change and Auto Care is establishing a reputation for reliability, honesty, and top-tier service within the community. Over the years, we’ve grown from a small, local shop into a trusted go-to destination for families and businesses alike, handling everything from routine maintenance to complex repairs.
What makes this especially rewarding is the loyalty of our customers. Many of them have been with us for years, and it’s not uncommon to hear that they’ve recommended us to their friends and family. This strong word-of-mouth is a direct result of the trust we’ve worked hard to build by consistently delivering high-quality service and making sure customers always feel like they‚Äôre getting honest, expert care.
We have also been able to create a positive and supportive work environment for our employees. Seeing my team grow professionally and personally, and knowing that they take pride in their work and genuinely care about our customers, is something I am incredibly proud of. We’ve built not just a business, but a family-oriented culture where everyone is motivated to contribute to the success of the shop and satisfaction of our clients.”
Hassan is proud of earning community loyalty, team pride, and a reputation for integrity—all of which have helped the shop grow while maintaining a family-oriented culture.
10. What advice would you give to someone just starting out in the auto repair business?
“Starting out in the auto repair business can be both challenging and rewarding. Based on years of experience, here are some key advice for someone entering the industry:
- Prioritize Customer Trust and Transparency
Honesty is everything: Customers need to trust you with their vehicles, and transparency builds that trust. Be upfront about costs, necessary repairs, and timelines, and avoid upselling services the customer does not need.
Build long-term relationships: Focus on customer satisfaction and retention, not just making a quick sale. Happy customers will return and refer others. - Invest in Quality Equipment and Tools
Start with the right tools: Do not cut corners when it comes to diagnostic equipment and repair tools. Investing in quality equipment will ensure you can provide reliable service and keep up with industry changes, especially as cars become more technologically advanced.
Stay updated on new technology: Cars are changing rapidly with electric vehicles, hybrids, and computerized systems. Make it a priority to stay informed and train your staff on these developments. - Hire and Train the Right Team
Skilled, customer-oriented staff: Your technicians and front-desk staff are the face of your business. Hire people who not only have the skills but also share your commitment to customer service. Invest in continuous training to keep them up to date on the latest repair techniques and technology.
Build a supportive work culture: Employees who feel valued are more likely to provide excellent customer service. Make sure your shop is a positive environment with opportunities for growth and open communication. - Focus on Location and Convenience
Choose your location wisely: A shop in a high-traffic area, with easy access and visibility, can make a big difference in attracting customers.
Offer convenience: Providing conveniences like online scheduling, loaner cars, or a shuttle service can set you apart from the competition. Customers appreciate services that make their lives easier. - Deliver Exceptional Customer Service
First impressions matter: Whether it’s through a friendly greeting, a clean waiting area, or offering complimentary coffee, how customers feel when they visit your shop is crucial. Always make them feel welcome and appreciated.
Communicate clearly: Regular updates and easy-to-understand explanations of the repairs can reduce stress for customers and improve their overall experience. - Create a Strong Online Presence
Website and social media: Today’s customers often find repair shops online, so having a well-designed website and active social media presence is essential. Highlight your services, share customer testimonials, and offer promotions online.
Encourage reviews: Positive online reviews can drive a lot of business your way. Encourage satisfied customers to leave reviews on platforms like Google and Yelp, and respond to feedback‚ that is good and bad, to show you care. - Manage Finances Carefully
Cash flow is key: Auto repair can be a capital-intensive business, especially when investing in equipment and inventory. Make sure you have a solid financial plan and closely monitor your cash flow to ensure sustainability.
Consider long-term growth: Plan for future expansion, whether that is adding more bays, investing in new tools, or expanding your services. - Offer Competitive Pricing
Be competitive but fair: It is tempting to undercut the competition, but make sure your pricing reflects the quality of your service. Offer value through expertise, customer service, and convenience, rather than just low prices.
Offer service packages or loyalty programs: Regular customers appreciate deals, and things like bundled services or loyalty discounts can help keep them coming back. - Understand Local Regulations
Comply with local laws: The auto repair industry is regulated, so make sure you understand licensing requirements, environmental regulations, and labor laws in your area. Stay compliant to avoid fines or legal trouble. - Patience and Persistence
Building a reputation takes time: Success won’t happen overnight, but by focusing on customer satisfaction, building a skilled team, and managing your finances, you will gradually earn the trust and loyalty needed to grow.
Learn from setbacks: Mistakes will happen, but learning from them and continuously improving your processes will help you succeed in the long run.”
11. Where do you see the industry heading in five years?
“The automotive industry is evolving rapidly, and over the next five years, several key trends will shape how repair shops like Kwik Kar Oil Change and Auto Care can retain customers. Here’s a look at where the industry is heading and how businesses can adapt to retain customer loyalty:
- Growth of Electric Vehicles (EVs)
Impact on repair shops: With EV adoption increasing, traditional maintenance like oil changes will decrease, but other specialized services (battery maintenance, software updates, and electric drivetrain repairs) will become more common.
Customer retention strategy: Shops that invest in EV expertise, tools, and certifications will have a competitive edge. Marketing these capabilities and educating customers on EV maintenance will help retain them as they transition to new vehicle types. - Rise of Connected and Smart Vehicles
Vehicle technology integration: Cars are becoming increasingly connected, with advanced diagnostics, over-the-air updates, and automated systems. This means more reliance on software than traditional mechanical repairs.
Customer retention strategy: Offer services that include software diagnostics and updates. Build trust with customers by staying ahead of technology trends and being the go-to shop for both mechanical and digital solutions. - Increased Focus on Sustainability
Eco-friendly practices: Consumers are becoming more environmentally conscious, seeking out businesses that align with their values. Shops that use eco-friendly products, recycle materials, or reduce their carbon footprint will attract and retain these customers.
Customer retention strategy: Highlight your shop’s sustainable practices in your marketing and offer eco-friendly services like recycling used oil and parts. Offering hybrid and EV services will also resonate with this customer base. - Expansion of Mobile and Remote Services
Convenience is king: Customers increasingly expect convenience, and mobile repair services or pickup/drop-off options are growing. Shops that can offer on-site repairs for basic services will stand out.
Customer retention strategy: Consider adding mobile repair services for routine maintenance or repairs. Offering easy online scheduling, pickup, or mobile service options will attract customers looking for flexibility. - Growth in Predictive Maintenance and Telematics
Proactive repairs: With advancements in telematics and data collection, vehicles will be able to predict and notify drivers of issues before they occur. Shops that partner with telematics systems can use data to proactively reach out to customers.
Customer retention strategy: Partner with telematics systems or offer your own vehicle monitoring service, sending maintenance reminders based on the car’s data. Proactive customer outreach will build trust and keep customers returning. - Shifts in Customer Behavior Post-Pandemic
Contactless services and digital engagement: The pandemic has accelerated the trend toward contactless interactions, with customers expecting online scheduling, digital communication, and touchless payment options.
Customer retention strategy: Offer online appointment booking, digital repair tracking, contactless payments, and curbside service. Provide seamless digital customer experiences to ensure convenience and safety. - Focus on Personalized Customer Experience
Customization: Personalization is becoming more important in customer retention, with customers expecting tailored services that meet their specific needs.
Customer retention strategy: Use data to offer personalized service reminders and tailored offers. Know your customers’ vehicles, their maintenance history, and their preferences to provide a highly customized experience. CRM (Customer Relationship Management) tools can help automate and personalize this process. - Increased Competition from Dealerships
Service retention by OEMs: Automakers and dealerships are increasingly offering maintenance plans and loyalty programs tied to the purchase of new vehicles, which could pull customers away from independent shops.
Customer retention strategy: Compete with dealerships by emphasizing your shop’s superior customer service, flexibility, and pricing. Offer loyalty programs or bundled service packages to keep customers returning. - Growing Importance of Online Reputation
Digital reviews matter: More customers rely on online reviews and social proof before choosing a repair shop.
Customer retention strategy: Encourage happy customers to leave positive reviews on Google, Yelp, and other platforms. Actively manage your online reputation by responding to reviews and addressing any concerns quickly. This will help attract new customers and retain existing ones. - Focus on Convenience and Customer-Centric Services
Same-day and express services: Customers are valuing speed and convenience more than ever. Shops that can offer express or same-day services will have a competitive edge.
Customer retention strategy: Streamline your operations to offer faster turnaround times. Provide express services for routine maintenance, and focus on customer comfort and convenience through a well-designed waiting area or free shuttle services.
Preparing for the Future:
To retain customers over the next five years, auto repair shops need to stay ahead of these industry changes. By offering innovative services (like mobile repairs or EV expertise), focusing on convenience, and leveraging digital tools (online booking, telematics), your shop can not only meet customer expectations but exceed them.”
Kwik Kar of Mesquite is ready to meet the future head-on—with technology, efficiency, and heart.
A Shop That’s Fast, Friendly, and Future-Ready
Whether it’s a quick oil change or emergency roadside repair, Kwik Kar of Mesquite delivers honest, efficient service with a personal touch. With upfront pricing, modern tools, and a commitment to customer satisfaction, this RepairPal Certified Shop continues to raise the bar for auto repair in Mesquite, TX.
