Everyday, people use search engines to find local businesses, including your auto repair business. In fact, 21% of consumers used the internet to find a local business on a daily basis (Statista). Making sure your auto repair shop is easy to find and stands out from others is important.
Google My Business, formerly known as Google Business Profile, will help customers find you through Google Search and Google Maps. Google My Business is a free tool that can help you connect with your customers easily. It should be part of your auto repair marketing plan. You can list your auto repair shop services, provide information, and share business updates.
The Importance of Google Business Profile for Your Auto Repair Shop and Local SEO
Your Google Business Profile is essentially your online storefront. The first thing potential customers see when they search for auto repair services in their area. Having a well-optimized profile will help people find your repair shop easily. Building trust with your customers through Google reviews and providing accurate information will also benefit your business.
Creating Your Google Business Profile
Start by claiming your repair shop’s Google Business Profile if you haven’t already done so. Visit Google My Business, search for your auto repair shop, and follow the prompts to claim ownership. If your auto repair business doesn’t appear on Google, you can create a new Google listing.
Provide Your Auto Shop Business Information
- Auto repair business name
- Address
- Phone number
- Website
Verify Your Auto Repair Shop
Complete Your Profile
Quick Tip!
Google your auto repair shop competition to see how they are optimizing their profiles. It can give you some auto repair marketing ideas you didn't think of yet.
Optimize Your Google Business Profile
To optimize your auto repair shop’s Google Business profile, make sure to include all the necessary information to be visible online.
Create a Compelling Business Description
Use the business description section to highlight what makes your auto repair shop unique. Incorporate relevant keywords naturally to improve your search visibility.
Choose Relevant Categories
Select the most appropriate categories for your auto repair shop. Choose categories that accurately reflect the services you for offer such as:
- A/C installation and repair
- Auto brake repair
- Auto engine tuning
- Brakes
- Engine Repair
- Oil Change
- Tires
- Tire Rotations
Encourage Customer Reviews
Positive reviews can significantly impact potential customers’ decisions. According to Birdeye, 50% of consumers read more than five online reviews before choosing a business. Ask your happy customers to leave reviews on your Google Business Profile. Be sure to respond promptly to both positive and negative feedback.
Share Updates
Share updates, promotions, and special offers directly on your profile using Google Posts. This helps engage potential customers and keeps your business top of mind.
Conclusion
Creating and optimizing your Google Business Profile and mastering local SEO are essential components of any successful auto repair shop’s digital marketing strategy.
By following the instructions in this guide to optimize your Google My Business Profile, you can increase your auto repair business’ online visibility, attract new customers, and ultimately drive the success of your auto repair business.
