RepairPal Certified Shop, Sunrise Auto Services, led by Almas Tasawar, has been serving the Fredericksburg, VA community with honesty, service, and trust since 2000. With experience working on international rental and service contracts, Sunrise Auto Services has developed a customer-first approach that prioritizes quality repairs at fair prices. At Sunrise Auto Services, the mission is clear: help people, not just make money.
1. How did you get into the automotive industry?
“We have been working on cars since 2000. We dealt with international companies in different countries by getting their rental and service contracts.”
With a background in international automotive services, Almas and his team bring decades of experience and expertise to every repair. Their global industry knowledge helps them provide top-notch service while ensuring customers get the best value for their money.
2. What do you want your shop to be known for?
“Honesty, Service, and Trust.”
At Sunrise Auto Services, honesty and trust come first. The team believes in providing transparent and fair service, ensuring that customers feel confident in every repair.
3. How do you differentiate your shop from other repair facilities?
“We make sure our customers are satisfied with our service. We are not here to make money; we are here to serve people and make their lives easier.”
Unlike many shops that focus solely on profit, Sunrise Auto Services is built on genuine customer care. The team believes in fixing cars efficiently, affordably, and with integrity, ensuring that customers leave satisfied and stress-free.
4. Is your shop involved in the local community or auto community?
“We serve our community at all times.”
Sunrise Auto Services is committed to helping the Fredericksburg community, whether through charitable efforts, quality service, or simply being there when people need them the most.
5. What strategies have you found most effective for retaining customers?
“When performing the best service, people share the best experience they have with us with their friends and family, and that’s how we get more customers.”
Word-of-mouth referrals are a major driver of growth at Sunrise Auto Services. By delivering exceptional service, customers become the shop’s biggest advocates, bringing in new business through trust and positive experiences.
6. What tools or software do you rely on to manage your shop’s operations efficiently?
“We use phones, Facebook, email, and text messages.”
The team at Sunrise Auto Services stays connected with their customers through various communication platforms, ensuring that every customer receives personalized service and timely updates about their vehicle.
7. Can you share a success story where your shop went above and beyond for a customer?
“There are a lot of stories. Just today, a customer was quoted $2,500 on an airbag issue elsewhere, and we solved it for $500. He was so happy and emotional to get his vehicle fixed on short notice and at a price he could afford.”
This customer-first approach is what sets Sunrise Auto Services apart. By offering fair pricing, quick service, and honest diagnostics, Almas and his team have built a reputation for saving customers time and money.
8. In what ways do you encourage feedback from employees on improving customer satisfaction and workplace morale?
“We call our customers and make sure they are satisfied. If they are not, we provide the best support—whether that means towing or scheduling the customer’s vehicle with franchises and other partners.”
Customer satisfaction is Sunrise Auto Services’ top priority. Whether it’s following up after a repair or helping with towing and referrals, the team goes above and beyond to ensure every customer has a great experience.
9. What is your proudest achievement as an auto shop owner?
“We at Sunrise work as a team. I don’t take individual pride; I call it teamwork. We are proud to help people and make their lives easier by fixing their cars.”
For Almas, success is not about personal accolades—it’s about teamwork and community impact. By prioritizing customers and employee collaboration, Sunrise Auto Services continues to thrive as a trusted auto repair shop.
10. What advice would you give to someone just starting out in the auto repair business?
“Be honest, be available, explain the problem to the customer. Share your thoughts and experience. Don’t just take their money for a repair—consider your customer like family, and work for them, not just for money.”
Almas believes that honesty and genuine care are the foundation of a successful auto repair business. Treating customers like family creates loyalty and long-term relationships.
11. Where do you see the automotive industry heading in the next five years, particularly concerning the ability to retain customers?
“We have to stay updated and focused on the new changes in the automotive industry, such as electrical and other vehicles.”
With technology evolving rapidly, Almas stresses the importance of continuous learning. Shops that adapt to changing vehicle technology will be best positioned for long-term success.
A Shop That Puts Customers First
At Sunrise Auto Services, Almas Tasawar and his team prioritize trust, honesty, and customer satisfaction. Whether it’s saving a customer thousands on an unnecessary repair, offering fair pricing, or providing ongoing support, RepairPal Certified Shop Sunrise Auto Services in Fredericksburg, VA is a name drivers can rely on.
For affordable, high-quality service backed by integrity and care, Sunrise Auto Services is the go-to auto repair shop in Fredericksburg.
