The auto repair industry generates over $100 billion in annual revenue. With approximately 160,000 establishments that offer auto repair services in the U.S., it is imperative that auto repair shop owners be forward-thinking in their marketing efforts. An effective auto repair marketing plan combines traditional marketing strategies with some creative ideas. We’ve outlined a few below.
Establish a Relationship with Local Automotive Parts Suppliers
One way that you can expand your customer base is through the establishment of a collaborative relationship with local automotive parts suppliers. After all, repairs cannot be completed without parts, and people who purchase parts likely have customers who may be in need of a trained auto repair specialist. Parts suppliers can become a valuable source of referrals for you and your business.
Advertise in Local Used Car Publications
Many of the people who read used car publications are people who currently own cars that are in need of repairs. They begin to consider the purchase of a replacement vehicle because they fear that their car may not be able to be repaired. Others do not realize that an auto repair shop may be able to repair their car for a price that is much lower than the price of another car. By advertising your services in your local used car publication, you may convince owners of defective vehicles to visit your business, instead of investing in a replacement vehicle.
Attend Your Local Classic Car and Truck Shows
Car and truck shows are excellent venues for marketing auto repair services. Most people who attend these events are passionate about vehicles and care about properly maintaining them. Many attendees utilize auto repair services on a regular basis and are open to new providers. Additionally, there is often a plethora of opportunities to advertise your auto repair services during these events, including the following:
- Potential to reach new clients through radio advertisements at the event
- Placement of an advertisement in event flyers
- Opportunities to gain publicity by donating gift certificates for your business
- Running your own booth at the show
Please contact us if you are interested in learning more about unique ways to market your auto repair services and attract new customers to your business.