As you may already know, SEO plays a large role in helping customers find your Shop online. Having a strong search engine optimization strategy helps you rank higher on sites

A shift in consumer behavior is upon us! We are living in a time when customers are able to buy parts for their vehicles with just a tap of a

To achieve high levels of performance in your shop, you need to have a complete staff of techs who are ready, willing, and able to serve your customers’ automotive repair

Once you have your techs properly trained, working together toward the same goals, and aligned with your shop’s processes and procedures, you can move to the next level, keeping them

As an auto repair shop, much of your success depends on bringing in a steady stream of new customers. After all, the person who comes in today for a repair

Talk to five different marketing pros, and you get five different answers about the ideal auto repair marketing campaign. Some are big social media fans, while others swear by upgrading

Body Shop Business insiders have taken an industry profile and learned that an average 85 percent of repair estimates translate into actual jobs. This is actually a very encouraging statistic.

If you’re in the auto repair business, one of your number one goals is likely to establish yourself as the go-to neighborhood shop. But how do you attract new auto

You do not have to go to a trade show to find new auto repair customers. Instead, focus your efforts on local community events that bring out neighbors who already

You already know that there is more to auto repair marketing than simply hanging out a shingle and hoping for the best. Local competition is fierce, specialization creates leads, and

To find new auto repair customers, go to the places where they congregate. In addition to your online auto repair marketing efforts, going offline is a good way to appeal

When it comes to auto repair marketing, it’s important to use a number of different marketing outlets in order to maximize reach to new and existing customers. However, as a

The digital age has significantly altered the way that consumers make their auto repair purchasing decisions. While traditional methods of marketing (newspaper, radio, TV) are still effective at reaching customers,

Americans start driving at around 18 years of age, and many of them will drive right into their golden 80s. What does this mean for your auto repair business? It means there are differences in reaching your auto repair customers through the generations that must be taken into account when you lay out your marketing and communications plans. But first,...