As you may already know, SEO plays a large role in helping customers find your Shop online. Having a strong search engine optimization strategy helps you rank higher on sites

A shift in consumer behavior is upon us! We are living in a time when customers are able to buy parts for their vehicles with just a tap of a

To achieve high levels of performance in your shop, you need to have a complete staff of techs who are ready, willing, and able to serve your customers’ automotive repair

Once you have your techs properly trained, working together toward the same goals, and aligned with your shop’s processes and procedures, you can move to the next level, keeping them

You do not have to go to a trade show to find new auto repair customers. Instead, focus your efforts on local community events that bring out neighbors who already

When word-of-mouth advertising and your direct mail campaigns seem to have stalled, you can find new auto repair customers on social media. But there is more to engaging prospective clients

What sets your shop apart from others in the area? Do you specialize in collision repair work and  paint restoration? Do you primarily handle maintenance appointments? Perhaps, your shop assists

The National Institute for Automotive Service Excellence (ASE) is a widely recognized certifying entity within the car repair industry. Although you do not have to have earned an ASE certification

The average automobile on the road is approximately 10 years old. With many people holding off on the purchase of new vehicles, the auto repair industry continues to flourish. However,

With so much advertising targeting Generation X, you might be missing a huge demographic that probably lives close to your shop: senior citizens. HUD projects that the population of Americans

There are a number of ways you can market your auto repair business online, from building a social media presence to creating a professional and enticing website to publishing an engaging blog. Auto repair shops need to invest in a number of different marketing techniques in order to truly increase the potential for new customer referrals. By incorporating multiple digital...

Bringing in new auto repair customers is a challenge for any shop. But with targeted social media efforts and a more friendly, relatable approach, you can attract both male and female customers.

Customer-based business is a competitive field, especially the automotive repair business. It is a constant struggle to out-market your competitors and win over local customers. You probably already utilize traditional advertising methods, coupons, or direct mail as quick attention grabbers for potential customers. However, one of the most effective, yet often overlooked, marketing tools for businesses is the use of...

When it comes to automotive repair, consumers don’t like to mess around. The financial cost is too high and the personal consequences too great for the average motorist to choose a mechanic based on flashy advertising alone. Often, the best way to find new auto repair customers is by looking for ways to incorporate word of mouth and customer reviews...