As you may already know, SEO plays a large role in helping customers find your Shop online. Having a strong search engine optimization strategy helps you rank higher on sites

A shift in consumer behavior is upon us! We are living in a time when customers are able to buy parts for their vehicles with just a tap of a

To achieve high levels of performance in your shop, you need to have a complete staff of techs who are ready, willing, and able to serve your customers’ automotive repair

Once you have your techs properly trained, working together toward the same goals, and aligned with your shop’s processes and procedures, you can move to the next level, keeping them

Today’s auto repair customers expect your web presence to be professional, up to date, and easy to find. Unfortunately, many auto repair shops and other small businesses often rely on their

As an auto repair shop, much of your success depends on bringing in a steady stream of new customers. After all, the person who comes in today for a repair

Flyer distribution, by hand or direct mail, can often yield more benefits for your auto repair marketing strategy than an expensive online, TV, or radio campaign—especially when it comes to

In recent years, we’ve seen online businesses thrive as a result of their access to analytics reports that told them who visited their sites, what they looked at, and what

As an auto repair shop owner, you may not think much about your day-to-day business is newsworthy. However, you couldn’t be more wrong. Local news is quite different than national

  For the unversed car owner, taking a vehicle in for repairs can be a somewhat daunting task. Auto repair shops are notorious for being “boy’s clubs” where the answers

Talk to five different marketing pros, and you get five different answers about the ideal auto repair marketing campaign. Some are big social media fans, while others swear by upgrading

Customer loyalty is perhaps one of the most critical aspects of increasing business at your auto repair shop. When customers are loyal to your shop, they not only come to

Body Shop Business insiders have taken an industry profile and learned that an average 85 percent of repair estimates translate into actual jobs. This is actually a very encouraging statistic.

If you’re in the auto repair business, one of your number one goals is likely to establish yourself as the go-to neighborhood shop. But how do you attract new auto

You already know that there is more to auto repair marketing than simply hanging out a shingle and hoping for the best. Local competition is fierce, specialization creates leads, and

Auto repair marketing used to be as easy as getting plenty of word-of-mouth referrals. Now, we frequently talk to shop owners who are desperate to increase business. “At my auto

To find new auto repair customers, go to the places where they congregate. In addition to your online auto repair marketing efforts, going offline is a good way to appeal

When it comes to auto repair marketing, it’s important to use a number of different marketing outlets in order to maximize reach to new and existing customers. However, as a

Is your auto repair shop looking for a new way to ramp up business and increase your bottom line? Well, look no further! At RepairPal we offer shop owners a

If you have spent any time on social media at all, you know that YouTube is the premier place to post your marketing videos. The visual content giant boasts more