As you may already know, SEO plays a large role in helping customers find your Shop online. Having a strong search engine optimization strategy helps you rank higher on sites

A shift in consumer behavior is upon us! We are living in a time when customers are able to buy parts for their vehicles with just a tap of a

To achieve high levels of performance in your shop, you need to have a complete staff of techs who are ready, willing, and able to serve your customers’ automotive repair

Once you have your techs properly trained, working together toward the same goals, and aligned with your shop’s processes and procedures, you can move to the next level, keeping them

Attracting new customers for your shop may seem like an expensive undertaking, but it doesn’t have to be. In fact, here are seven lead generation tips for auto repair shops

Email is an integral part of an effective and comprehensive marketing campaign. Entrepreneur has done some research and found that this advertising medium offers a return on investment to the tune

Sometimes the most effective strategies you can implement to increase business at your auto repair shop are also the simplest. When a customer calls your shop to learn more about your

The National Institute for Automotive Service Excellence (ASE) is a widely recognized certifying entity within the car repair industry. Although you do not have to have earned an ASE certification

The average automobile on the road is approximately 10 years old. With many people holding off on the purchase of new vehicles, the auto repair industry continues to flourish. However,

The auto repair industry generates over $100 billion in annual revenue. With approximately 160,000 establishments that offer auto repair services in the U.S., it is imperative that auto repair shop

There are a number of ways you can market your auto repair business online, from building a social media presence to creating a professional and enticing website to publishing an engaging blog. Auto repair shops need to invest in a number of different marketing techniques in order to truly increase the potential for new customer referrals. By incorporating multiple digital...

Bringing in new auto repair customers is a challenge for any shop. But with targeted social media efforts and a more friendly, relatable approach, you can attract both male and female customers.

By now, you probably already know that a strong social media presence is an important part of any auto repair marketing strategy. But if you’re not seeing the results you had hoped for, you may be going about your social media posting all wrong. Utilize these three tips to get your social media posts seen, shared, and remembered.

Customers increasingly want to see the human side of companies. They want to know their money is going to a company that gives as much as it takes, and because of that, they often prefer to support companies that work towards a greater goal. Learn how becoming a mission-based company can help build your auto repair business.

Positive reviews are one of the ways you can show that you are trustworthy and reliable to people searching online for a good local mechanic. Reviews are also an important part of auto repair marketing for your business. But, how do you go about getting reviews, and what kinds of reviews are most valuable?

Americans start driving at around 18 years of age, and many of them will drive right into their golden 80s. What does this mean for your auto repair business? It means there are differences in reaching your auto repair customers through the generations that must be taken into account when you lay out your marketing and communications plans. But first,...

Often when a vehicle breaks down, the driver has two goals with respect to finding a repair shop: find a location nearby to avoid unnecessary delays or substantial towing fees, and find someone who is reputable and trustworthy. For auto repair shops, maintaining a strong online presence is the key to generating more leads and growing your business.