Gen Y comprises those individuals born between 1975 and 1995, and that is the generation of independence. Gen Y grew up in stores without salespeople; they want to hear information about a product without hearing a sales pitch.
Recently I learned of a shop that discovered a way to connect with millennials: pictures. When a salesperson discusses finances with a potential client, he or she draws a picture or diagram to demonstrate the various aspects of the conversation. This helps the Gen Y client feel that they are a part of a conversation and that they are gaining something of value, rather than being sold something for the sake of sales.
Another approach that succeeds with Gen Y-ers takes advantage of their familiarity with technology. When recommending a tire warranty, for example, pull out your smartphone. Even the best brands have glitches sometimes, and warranties help people prepare for those times. This generation will respond positively to seeing a tangible item while discussing something intangible.
These tactics aren’t just successful with the Millennial Generation; people of all ages appreciate visual aids and props when considering a purchase.

Interested in Becoming RepairPal Certified?
Fill Out the Form in the Upper Right to Learn More.