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The RepairPal Certification Process

Our mission at RepairPal is to identify automotive repair businesses that provide high-quality work at a fair price and deliver them new customers via our website and partner referrals.  However, in order to join our Certified Network, shops must apply and pass the certification process which we will outline below, and you can watch our Certification Video  The Certification process...

Read more >

Three Ways to Build Trust with Your Customer

I’m sure if you have a shop that’s been around for years, you have some amazing relationships with your customers. How many have become your dear friends? How many people have brought their children to fix their cars with you?  You must know that the best marketing is word of mouth. A angry customer tells everyone about their experiences. The...

Read more >

Content Marketing: Why to Start a Shop Blog and Basics to Blog About

I’m sure you’ve heard the term “content marketing” and maybe assumed that it meant good pictures for social media or great tweets. There’s a reason bloggers are so successful and why major brands have a blog that’s regularly updated. The secret is that people love learning in a low pressure way. A blog post is the perfect way to educate...

Read more >

3 Facebook Ads Fundamentals for Shop Owners

Facebook is a two-headed beast: it can be a fantastic way to reach your ideal customer within a specific location, but unfortunately it can also be a money pit for many shop owners, as they don’t always use the features to reach customers in the most cost-effective way. That’s also totally not their fault! People make entire careers from creating...

Read more >

Customer Service in The Palm of Your Hand

We live in a world of mobile technology with phones, laptops, tablets, and now even watches. Having programs and tracking at the touch of a finger increases the speed of service, efficiency in monitoring, and direct communication with customers. Auto service companies have a handful of different programs or software they can choose from to best fit the needs of...

Read more >

What Do “Best Practices” Really Mean?

“Best practices” is a term that is often thrown around and that means a lot of different things to a lot of different people. At RepairPal, we use the term to describe what our automotive team has determined makes up a quality automotive repair facility. My team consists of very experienced automotive professionals who have a wide range of experience...

Read more >

Don’t Become a Dinosaur: Learn, Adopt, Adapt

These days, the automotive industry is rapidly changing and the processes that were once in place and accepted as standard (with their antiquated practices and outdated technology) are quickly becoming the old way of thinking. The successful shops with forward-thinking owners and managers will adopt these changes and adapt while the rest will fall off the radar and get left...

Read more >

The RepairPal Certification Process

Our mission at RepairPal is to identify automotive repair businesses that provide high-quality work at a fair price and deliver them new customers via our website and partner referrals.  However, in order to join our Certified Network, shops must apply and pass the certification process which we will outline below, and you can watch our Certification Video  The Certification process...

Read more >

Three Ways to Build Trust with Your Customer

I’m sure if you have a shop that’s been around for years, you have some amazing relationships with your customers. How many have become your dear friends? How many people have brought their children to fix their cars with you?  You must know that the best marketing is word of mouth. A angry customer tells everyone about their experiences. The...

Read more >

Content Marketing: Why to Start a Shop Blog and Basics to Blog About

I’m sure you’ve heard the term “content marketing” and maybe assumed that it meant good pictures for social media or great tweets. There’s a reason bloggers are so successful and why major brands have a blog that’s regularly updated. The secret is that people love learning in a low pressure way. A blog post is the perfect way to educate...

Read more >

3 Facebook Ads Fundamentals for Shop Owners

Facebook is a two-headed beast: it can be a fantastic way to reach your ideal customer within a specific location, but unfortunately it can also be a money pit for many shop owners, as they don’t always use the features to reach customers in the most cost-effective way. That’s also totally not their fault! People make entire careers from creating...

Read more >

Customer Service in The Palm of Your Hand

We live in a world of mobile technology with phones, laptops, tablets, and now even watches. Having programs and tracking at the touch of a finger increases the speed of service, efficiency in monitoring, and direct communication with customers. Auto service companies have a handful of different programs or software they can choose from to best fit the needs of...

Read more >

What Do “Best Practices” Really Mean?

“Best practices” is a term that is often thrown around and that means a lot of different things to a lot of different people. At RepairPal, we use the term to describe what our automotive team has determined makes up a quality automotive repair facility. My team consists of very experienced automotive professionals who have a wide range of experience...

Read more >

Don’t Become a Dinosaur: Learn, Adopt, Adapt

These days, the automotive industry is rapidly changing and the processes that were once in place and accepted as standard (with their antiquated practices and outdated technology) are quickly becoming the old way of thinking. The successful shops with forward-thinking owners and managers will adopt these changes and adapt while the rest will fall off the radar and get left...

Read more >

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