Often when a vehicle breaks down, the driver has two goals with respect to finding a repair shop: find a location nearby to avoid unnecessary delays or substantial towing fees, and find someone who is reputable and trustworthy.
Maintaining a strong online presence is one of the best ways to attract new customers to your business because it is an effective way to target these potential customers. Once they come in for emergency service and see the quality of your work, they are likely to become a return patron for routine maintenance and service.
Here are four ways to increase business at your auto repair shop with a positive online footprint.
Create a Landing Page for your Shop
Create a static website where customers can access contact information, monthly specials or discounts, and a list of services provided. There are various free or low-cost platforms that make it easy for a small business to develop its own website. Additionally, the cost of web design services has become increasingly affordable in the last decade.
Increase Customer Interactions with Social Media
Facebook, Instagram, and Twitter are not just for teens; there are more than 2.1 million active accounts on these platforms each month. Your customers are already there. By creating and maintaining social media accounts for your business, you have the opportunity to interact with customers and stay in their periphery, even when they are not in immediate need of your services.
Google Alerts is a free service that allows you to create automated search reports. Create alerts for your name, the name of your auto repair shop, or even the name of your local competitors. Google Alerts will notify you when new content matching those queries appears online. You will know what your customers are saying about you – both good and bad – and be able to respond to them accordingly.
Join an Online Repair Shop Directory
By partnering with a company like RepairPal, your business benefits from an already established user base. RepairPal.com receives more than 3 million monthly visitors looking for the right shop. With no long-term annual contract and significantly increased opportunity for customer traffic, this site is a great way to improve your auto repair shop’s online presence.
For more information about our services and how we can help you grow your customer base, contact us today.