(Be sure to check out the sample certification report in this blog post to see what yours will look like.)Fine-tuning processes in just a few areas can often dramatically improve sales and productivity for a repair shop — if the data to make those fine-tuning decisions is available. Small upgrades that can add up to big revenue boosts for repair shops. However, most shops don’t have access to the high-priced consultants who analyze shop processes, customer reviews and productivity. This means they don’t get the data and insights that lead to these small but important changes.So these repair shop owners do one of two things:
Change nothing, hoping at best to stay at the same level of success (even though the market is constantly evolving)
Try a little bit of everything in the hopes that something sticks (also called the “spray and pray” approach)
Neither option helps a repair shop grow in a pain-free, consistent, measurable way.
Can we offer a more productive, affordable solution?
When you apply for RepairPal Certification, we essentially act as that consultant for your repair shop. And your investment is just $199 — a price so low it wouldn’t even get those high-priced consultants to answer your call.Why do we do this for such a low price? Because we’re in the business of promoting quality repair shops to consumers. And if we don’t know the level of quality in your shop, we can’t recommend it.
How to get a Certification Report for your repair shop
First, you’ll need to apply to get your report (and the many other features of RepairPal Certification). It takes about 15 minutes for a Sales Development Specialist to show you a demo, pre-qualify your shop, and process your $199 Certification fee. Then you’ll get an email with your application, which is what our Certification team uses to start its analysis. It takes about two weeks for the team to finish and get the report to you. You’ll either pass and be offered a place in our network or be offered the opportunity to partner with someone on the RepairPal team to help you reach Certification.
How to use the data to improve your repair shop business
Click here to download this sample report.Let’s look at the major types of analyses contained within your report.
Why you want a high Net Promoter Score
Net Promoter Score (NPS) is used by many industries. It’s a measure of your customers’ willingness to promote your business, based on their response to the question:How likely is it you would recommend [Your Shop] to a friend or colleague?This score identifies your percentage of detractors, neutral customers and promoters. Your goal is to decrease the detractors and move everyone toward a promoter status. Promoters are far more valuable to your repair shop than loyal customers. Besides being loyal, they send more business to you. By learning your score and reading the individual customer reviews that come with your report, you’ll find ways you can improve your NPSe.These are the questions we ask your recent customers:
How do you feel about the quality of the work performed? (on a scale from 1-10)
How do you feel about the price you paid? (on a scale from 1-10)
Were you pressured into repairs that were not needed? (yes/no)
Was your car ready when promised? (yes/no)
Was the work performed on your car explained sufficiently? (yes/no)
Was your car fixed correctly the first time? (yes/no)
Does this shop treat you with respect? (yes/no)
Why reviews aren’t the whole story
Our team then tracks customer replies to the above questions and compares them with hard data about your shop and service:
Technician experience, tenure, training and certifications
Scan tool coverage and capabilities, shop equipment and technical information, and assistance made available to your staff
Adviser experience, tenure, training and certifications
Hours of operation, offerings (shuttle, rental car, loaner car, Wi-Fi, early drop-off), and your Walk Score (Walk Score is a number between 0 and 100 that measures the walkability of any address)
We compare this data against other Certified shops and dealers rather than a score of 100. Why? Because this is the standard in the market. (No one reaches 100.) When you know your competition, as well as what’s expected by consumers, you can more easily grow your repair shop business.
Why your RepairPal Quality Index Score is a better measure than how you rank against the competition
Your RepairPal Quality Index Score determines your admission into our program. It’s made up of all the scores from your Certification analysis. It’s easy to pat yourself on the back and be satisfied with your ranking if your local competition doesn’t challenge you. You might think, “Well, I’m better than those guys.”But that doesn’t really help you grow your business. And you never know when a better-than-average shop is going to turn up in your neighborhood. Why wouldn’t one, if competition was so light?So learning how you compare to other quality shops around the country is a better measure of your progress than the more passive approach of just being better than the guy down the street.Our Certified Network average is 93.4%, and how you stack up against this metric helps you reach for a quality standard that has nothing to do with your nearby competitors. You want to be among the best of the best, and now there’s a reliable way to see where you rank.
Are you ready to see how you stack up in the industry?
The full analysis and report can be yours when you apply for RepairPal Certification. If you’re one of the 65% of shops who pass, you’ll walk away with this report and all the perks of RepairPal Certification, including 8-10 new customer contacts per month (with most shops seeing 14 or more).If you are one of the 18% of shops “on the bubble” with Certification, you’ll join our new Aspire program to gain mentorship and advice to meet the standard. And you’ll still get this report to help you improve your shop’s quality and service — which ultimately impacts your revenue.Either way, you win. No high-priced consultants. No heavy work. No time-consuming investment. Just a clear picture of where you are and a proven process to gain more quality customers.Do you want to know more?
Here’s what to do next
Step 1: Click here to schedule a 15-minute demo with one of our Shop Development Specialists. (You’ll be taken to a calendar to pick your best time.)Step 2: At the date and time of your appointment, be close to a device (tablet, laptop or computer) so you can walk through the demo with the Sales Development Specialist. This will make it easy for you to ask questions and see how Certification can help your shop.Step 3: Submit your $199 fee (payable by any major credit card) to your Sales Development Specialist, which kicks off your Certification process.Are you ready to get started? Schedule your demo now.