As an auto repair shop, much of your success depends on bringing in a steady stream of new customers. After all, the person who comes in today for a repair may not return to your shop for several months, when their car is in need of additional maintenance. But this doesn’t have to be the case. You know better than most that routine upkeep is an important part of keeping your car in good, working order. Why not share this wisdom with your customers and give them some compelling reasons to bring their cars in more often?By implementing a few simple marketing tactics, you can encourage your auto repair customers to take better care of their cars and, in turn, bring you more business.
1. Personalized Email Marketing
Today's email marketing has the ability to be more innovative than ever. By segmenting your audience based on their age, family status, type of vehicle, or other relevant criteria, your auto repair shop can craft lists of email recipients that are highly personalized. Target customers who have families with tips for keeping their family car safe and running at its best. If you have a lot of customers who love the thrill of going off-roading, send them information about how to care for and maintain their 4-wheel drive vehicles.This type of personalized email strategy results in 14.32% more opened emails and 85.74% higher click-through rates, which can boost your final conversion rates by as much as 355%.
2. Seasonal Promotions
Certain repairs have a seasonal nature to them. Family road trips during summer months may require a tune-up. Spring means the onset of rainy weather, making new wiper blades a must. When cold weather sets in, a radiator flush and fill with antifreeze will be something every car owner needs. Aggressive seasonal promotions can keep business booming year-round with new and existing customers being reached on a regular basis.Aggressive seasonal promotions can keep business booming year-round with new and existing customers being reached on a regular basis.
3. Service Subscriptions
Every automobile needs routine scheduled maintenance to maintain its value and perform well. However, life happens. Many car owners forget or lose track of what needs to be done and when. Why not make it easy for them? Offer a subscription service that gives them a heads-up when it's time to rotate the tires or change the oil. Including the opportunity for savings as a preferred subscription customer will help you retain and gain more business from your auto repair customers.At RepairPal, we’re committed to connecting certified auto repair shops with the customers who need them. For more expert advice on how to grow your auto repair business, please contact us.
Eric Lawton administrator
Eric Lawton, with over 8 years of auto repair marketing experience, is the trade marketing manager at RepairPal. He works on connecting with shop owners and exploring ways to optimize and increase their business.