Tag Archive marketing

3 Ways Dynamic Digital Signage Can Impress Auto Repair Customers

There are plenty of ways to market your auto repair business to attract new customers, but what are you doing to “wow” your customers once they’re there? You may have a great waiting room and an attentive staff, but if you’re not communicating with the customers while they’re in your shop, you’re missing out on a huge opportunity. By utilizing dynamic digital signage, you can demonstrate what makes your business truly special and leave a lasting impression with your customers. What is Dynamic Digital Signage? Have you noticed that, more and more, chain gas stations are outfitting their pumps with small TV screens that play advertisements or informative videos as soon as you start pumping gas? You are a somewhat captive audience, and the owners of these businesses understand that now is an excellent time to appeal to your thirst, hunger, or need to clean up your vehicle. Now consider how you can translate this…

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4 Reasons to Use RepairPal’s Fair Price Estimator in Your Auto Repair Marketing

There are numerous reasons why consumers dread visiting the local auto body shop. Among them is the use of insider lingo, less than sanitary conditions, and the fear of paying too much for a product or service. As an industry professional, you already know about the RepairPal Certification and its effect on your credibility; did you also know that by incorporating mentions of our Fair Price Estimator in your auto repair marketing you could get more business? By combining manufacturer-suggested retail pricing for parts with automotive industry labor data, the tool lets consumers know what kind of costs to expect. When you mention this tool to your customers, you provide them with four good reasons to take their business to you. 1. Opens a Dialog The prospective customer contacts your shop and wants to learn more about the price. After educating herself on the RepairPal website about the price range for the needed service, you can…

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