Tag Archive marketing

ByEric Lawton

3 Ways Dynamic Digital Signage Can Impress Auto Repair Customers

There are plenty of ways to market your auto repair business to attract new customers, but what are you doing to “wow” your customers once they’re there?

You may have a great waiting room and an attentive staff, but if you’re not communicating with the customers while they’re in your shop, you’re missing out on a huge opportunity. By utilizing dynamic digital signage, you can demonstrate what makes your business truly special and leave a lasting impression with your customers.

What is Dynamic Digital Signage?

Have you noticed that, more and more, chain gas stations are outfitting their pumps with small TV screens that play advertisements or informative videos as soon as you start pumping gas? You are a somewhat captive audience, and the owners of these businesses understand that now is an excellent time to appeal to your thirst, hunger, or need to clean up your vehicle.

Now consider how you can translate this strategy into your auto repair marketing efforts.

How Can This Technology Help Me Find New Auto Repair Customers?

The ISA has published a white paper that shows a direct correlation between dynamic digital signage and the ability to affect consumer behavior. Doing so is possible with three simple steps:

1. Target your messaging in real time.

With a dynamic digital sign, you can market directly to the consumer in need of auto repair services in real time. While other signage products help you to cast your net wide, this medium allows you a more narrow and targeted appeal.

Is your lobby full of busy moms? Tailor your video content so that it resonates with them! Have you been receiving a lot of questions about pricing, service practices, or maintenance tips? Display videos that touch on these subjects to both entertain and inform your customers.

2. Present the audience with a problem to which you have the solution.

High auto repair costs, questionable industry practices and ethics, and similar problems make finding a reliable auto repair shop difficult. Position your brand as the antithesis, and show how you save the customer money with preferred pricing, loyalty programs, and top-notch service.

3. Play up your stellar reputation.

Folks are afraid of being taken advantage of when they need auto repair work done. Put your customers’ minds at ease by showing off your industry certifications, such as the one you receive from RepairPal. Include clips of your team members talking about what they do or interviews with happy customers to further establish your credibility.

Not RepairPal certified yet? Contact us to learn more about the advantages of a RepairPal certification!

ByEric Lawton

4 Reasons to Use RepairPal’s Fair Price Estimator in Your Auto Repair Marketing

There are numerous reasons why consumers dread visiting the local auto body shop. Among them is the use of insider lingo, less than sanitary conditions, and the fear of paying too much for a product or service. As an industry professional, you already know about the RepairPal Certification and its effect on your credibility; did you also know that by incorporating mentions of our Fair Price Estimator in your auto repair marketing you could get more business?

By combining manufacturer-suggested retail pricing for parts with automotive industry labor data, the tool lets consumers know what kind of costs to expect. When you mention this tool to your customers, you provide them with four good reasons to take their business to you.

1. Opens a Dialog

The prospective customer contacts your shop and wants to learn more about the price. After educating herself on the RepairPal website about the price range for the needed service, you can not only assure the consumer that you honor this price but also let her now what all else you offer. Examples might include free loaner vehicles or a lifetime warranty on labor.

2. Puts Your Honesty in Plain View

The shops, which agree to abide by the price range the estimator calculates, have the right to display the RepairPal Price Guarantee or RepairPal Certified notation on their premises. The same goes for the shop’s website. Doing so is a huge selling point.

3. Enforces Fair Dealings

Shops abiding by the estimates agree to lower their prices if needed.

4. No Pressure Sales

Plenty of automotive marketing revolves around high-pressure sales and specials that are only good for that day. Not so with RepairPal’s price guarantee. It stays in effect for 30 days. If a consumer wants to shop around some more, he can do so without having to worry about losing the deal. When he returns to your shop, you are ready to get to work at the price you quoted—even if the price was quoted three weeks ago.

There is little doubt that auto repair marketing materials that feature our Fair Price Estimator will get results. Contact us today to learn more.

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