As an auto repair shop, much of your success depends on bringing in a steady stream of new customers. After all, the person who comes in today for a repair may not return to your shop for several months, when their car is in need of additional maintenance. But this doesn’t have to be the case.
You know better than most that routine upkeep is an important part of keeping your car in good, working order. Why not share this wisdom with your customers and give them some compelling reasons to bring their cars in more often?
By implementing a few simple marketing tactics, you can encourage your auto repair customers to take better care of their cars and, in turn, bring you more business.
Today’s email marketing has the ability to be more innovative than ever. By segmenting your audience based on their age, family status, type of vehicle, or other relevant criteria, your auto repair shop can craft lists of email recipients that are highly personalized. Target customers who have families with tips for keeping their family car safe and running at its best. If you have a lot of customers who love the thrill of going off-roading, send them information about how to care for and maintain their 4-wheel drive vehicles.
Certain repairs have a seasonal nature to them. Family road trips during summer months may require a tune-up. Spring means the onset of rainy weather, making new wiper blades a must. When cold weather sets in, a radiator flush and fill with antifreeze will be something every car owner needs. Aggressive seasonal promotions can keep business booming year-round with new and existing customers being reached on a regular basis.
Aggressive seasonal promotions can keep business booming year-round with new and existing customers being reached on a regular basis.
Every automobile needs routine scheduled maintenance to maintain its value and perform well. However, life happens. Many car owners forget or lose track of what needs to be done and when. Why not make it easy for them?
Offer a subscription service that gives them a heads-up when it’s time to rotate the tires or change the oil. Including the opportunity for savings as a preferred subscription customer will help you retain and gain more business from your auto repair customers.
At RepairPal, we’re committed to connecting certified auto repair shops with the customers who need them. For more expert advice on how to grow your auto repair business, please contact us.
Email is an integral part of an effective and comprehensive marketing campaign. Entrepreneur has done some research and found that this advertising medium offers a return on investment to the tune of 4,300 percent! Spend $1 on a well-designed email marketing campaign, and you may walk away with $44. So, how can you begin using email marketing to retain and attract new auto repair customers?
Do not buy a list from the websites that offer so many addresses for a ridiculously low dollar amount. Usually, these lists come with high bounce-back rates and contain mostly unqualified leads. Building a list is as simple as encouraging sign-ups on your website or leaving a mailing list at your checkout counter.
Vary the content of your email messages. If every communication from you is a “buy me” message, your customers will quit opening your emails, or even unsubscribe. Instead, offer them email coupons for half-price oil changes, free tire rotations with service, or complimentary car washes with any repair. Another good option is to send out share-worthy content that features car care tips and tricks. You can incorporate a row of social media share buttons in the email so it gets passed around.
You already know that your business needs a Facebook page, but did you also know that you should communicate consistently with consumers via this page? Run contests, host giveaways, and schedule video chats that offer some car repair question and answer sessions. To participate, consumers sign up with their email addresses, which you can then add to your mailing list.
It is clear that using email marketing to retain and attract new auto repair customers does not have to be expensive or difficult. In fact, this forum presents you with an excellent opportunity to show off your experience, highlight your shop warranty, and prove your commitment to customer service.
This is just a sample of the help you will get if you decide to become RepairPal-certified. Contact us today to find out what this means, how it can enhance your standing as a local authority in the field, and what a certification could mean for your email marketing.