As an auto repair shop, much of your success depends on bringing in a steady stream of new customers. After all, the person who comes in today for a repair may not return to your shop for several months, when their car is in need of additional maintenance. But this doesn’t have to be the case.
You know better than most that routine upkeep is an important part of keeping your car in good, working order. Why not share this wisdom with your customers and give them some compelling reasons to bring their cars in more often?
By implementing a few simple marketing tactics, you can encourage your auto repair customers to take better care of their cars and, in turn, bring you more business.
Today’s email marketing has the ability to be more innovative than ever. By segmenting your audience based...
Email is an integral part of an effective and comprehensive marketing campaign. Entrepreneur has done some research and found that this advertising medium offers a return on investment to the tune of 4,300 percent! Spend $1 on a well-designed email marketing campaign, and you may walk away with $44. So, how can you begin using email marketing to retain and attract new auto repair customers?
Do not buy a list from the websites that offer so many addresses for a ridiculously low dollar amount. Usually, these lists come with high bounce-back rates and contain mostly unqualified leads. Building a list is as simple as encouraging sign-ups on your website or leaving a mailing list at your checkout counter.
Vary the content of your email messages. If every communication...