In recent years, we’ve seen online businesses thrive as a result of their access to analytics reports that told them who visited their sites, what they looked at, and what they bought. Online business owners could opt for more detailed reports that told them how long people spent on certain pages and even how long they spent looking at certain parts of specific pages.
It’s clear to most anyone how this information could be used to improve customer experiences and help businesses close more sales. However, brick and mortar businesses like auto repair shops have had very little access to the same types of data until now.
Now, using tools like Google Analytics, any business with a functioning website can obtain all sorts of useful information about the current and potential customers who are visiting them online. As an auto repair you can track the following metrics:
By collecting this information, you can better understand who your customers are and how your website helps them convert from a visitor to a loyal customer.
What this all boils down to is that you can make better business and marketing decisions when you have the right data. It’s important to understand what your target customers want, need, and expect if you want to keep their business. With this data, you can build a better website and improve your strategy to grow your auto repair business. And when you make better business decisions, you can streamline your marketing efforts and offer the right products and services at the right prices, reducing your costs all around. Contact us today at RepairPal to distinguish your local auto repair business from the competition.