There are plenty of ways to market your auto repair business to attract new customers, but what are you doing to “wow” your customers once they’re there?
You may have a great waiting room and an attentive staff, but if you’re not communicating with the customers while they’re in your shop, you’re missing out on a huge opportunity. By utilizing dynamic digital signage, you can demonstrate what makes your business truly special and leave a lasting impression with your customers.
Have you noticed that, more and more, chain gas stations are outfitting their pumps with small TV screens that play advertisements or informative videos as soon as you start pumping gas? You are a somewhat captive audience, and the owners of these businesses understand that now is an excellent time to appeal to your thirst, hunger, or need...
As an auto repair shop, much of your success depends on bringing in a steady stream of new customers. After all, the person who comes in today for a repair may not return to your shop for several months, when their car is in need of additional maintenance. But this doesn’t have to be the case.
You know better than most that routine upkeep is an important part of keeping your car in good, working order. Why not share this wisdom with your customers and give them some compelling reasons to bring their cars in more often?
By implementing a few simple marketing tactics, you can encourage your auto repair customers to take better care of their cars and, in turn, bring you more business.
Today’s email marketing has the ability to be more innovative than ever. By segmenting your audience based...
When we talk with auto repair shop owners who ask us, “How do I increase business at my auto repair shop,” we always ask them to evaluate the customer service experience at their shops. These days it’s not enough to simply provide quality professional car repair services. The truth is that customer experience plays a huge role in how well your business can attract and retain auto repair customers. How would you rate your customers’ experiences with your staff, facility, and services? Take a look at some of these tips, and see how you stack up.
Just like the cars you repair, every customer should be treated as an individual. For example, when dealing with a hobbyist who knows a thing or two about cars, it pays to take a different approach that accounts for the customer’s expertise. For the busy mother with toddlers in tow,...
If you’ve been in the auto repair business for any length of time, you know that many consumers are scared to do business with mechanics. They feel that they’ll get overcharged or that they’ll have to pay for poor workmanship. Gaining customer trust is challenging in the auto repair industry.
Many repair businesses rely only on word of mouth to bring in new clients because that is often how car owners choose where to bring their car. However, if they can’t find a good recommendation, most clients choose as best they can. After all, they have to choose someone.
The more you, as a mechanic, understand the psychology behind these three things, the more clients you’ll retain:
It is not enough to hire excellent mechanics, polish the windows, and hope for the best. In fact, the auto repair business is a highly proactive industry that allows shops with smart business strategies to thrive. On the flip side, there are three costly mistakes that are driving away auto repair customers and sending them straight to the competition. Do you know what they are?
The average driver does not understand body shop lingo or estimator terms. Telling the customer that you are “using great HVLP with excellent flash to prevent the pinholes” probably doesn’t hold much meaning to your typical car owner.