For the unversed car owner, taking a vehicle in for repairs can be a somewhat daunting task. Auto repair shops are notorious for being “boy’s clubs” where the answers you get are loaded with industry jargon that is not only meaningless to the novice but also intimidating. Shop owners set
Talk to five different marketing pros, and you get five different answers about the ideal auto repair marketing campaign. Some are big social media fans, while others swear by upgrading a shop’s signage. Other suggestions may include an overhaul of your waiting area, a uniform phone protocol, or an investment
Customer loyalty is perhaps one of the most critical aspects of increasing business at your auto repair shop. When customers are loyal to your shop, they not only come to you for any repairs they need, but they also refer their friends, family, and neighbors to your shop as well.
Each year, RepairPal chooses one of our talented automobile technicians to receive the RepairPal ASE Master Automobile Technician of the Year distinction. This year, we are pleased to recognize Gary Sharits as the 2016 winner. Gary Sharits is an important member of the RepairPal Certified Shop Network. He is employed
Body Shop Business insiders have taken an industry profile and learned that an average 85 percent of repair estimates translate into actual jobs. This is actually a very encouraging statistic. But if your own number is lower than the average, there could be a reason. You may be making one