When we talk with auto repair shop owners who ask us, “How do I increase business at my auto repair shop,” we always ask them to evaluate the customer service experience at their shops. These days it’s not enough to simply provide quality professional car repair services. The truth is
You do not have to go to a trade show to find new auto repair customers. Instead, focus your efforts on local community events that bring out neighbors who already live close to your place of business. 1. Street Fairs Usually put on by the local chamber of commerce, these
You already know that there is more to auto repair marketing than simply hanging out a shingle and hoping for the best. Local competition is fierce, specialization creates leads, and social media engagement with the consumer is no longer optional. But if you are not yet up-to-date on blogging for
If you’ve been in the auto repair business for any length of time, you know that many consumers are scared to do business with mechanics. They feel that they’ll get overcharged or that they’ll have to pay for poor workmanship. Gaining customer trust is challenging in the auto repair industry.
Auto repair marketing used to be as easy as getting plenty of word-of-mouth referrals. Now, we frequently talk to shop owners who are desperate to increase business. “At my auto repair shop,” they say, “the bays are no longer full.” What gives? The answer is simple: word-of-mouth referrals have moved