RepairPal Connects Consumers with the
Best Auto Repair Shops Across the Nation
RepairPal Connects Consumers with the Best Auto Repair Shops Across the Nation

February 16, 2015

Do You Know This About Car Owners?

The customers are out there, you just need to get them into your shop!

  • 11% of car owners admit they never take their vehicle in for scheduled maintenance - even if the check engine light comes on.
  • 72% of car owners look online when trying to find a new repair shop.
  • 16% of car owners rely on free, online consumer reviews when it comes to choosing a repair shop, but twice that many - 33% - don't trust those reviews at all.

Price matters, but trust matters more.

  • 37% of car owners have delayed repairing their car because they fear what it will cost.
  • 72% of car owners say that not knowing what repairs will cost makes them anxious.
  • One of the most common reasons why car owners decide to leave their current repair shop for a new one is that they feel they’ve been up-sold unnecessary repairs.
  • 82% of car owners say the No. 1 thing they look for when choosing a repair shop is whether or not the shop charges fair prices for their work.
  • 80% of women worry that they will be taken advantage of because of their gender when they go into a repair shop.

Consumers feel empowered when they have choice.

  • When looking for a new repair shop, car owners consider, on average, 2-3 different shops before making their decision on where to go.
  • Consumers looking for a new repair shop said they’d be willing to drive, on average, 20.2 miles out of their way for a major automotive repair if they knew for certain that the shop would provide quality work at a fair price.

Car knowledge has special benefits...

  • 61% of consumers think it’s sexy when their spouse, partner, or significant other is knowledgeable about cars.
  Source: Harris Interactive and RepairPal Inc.