Talk to five different marketing pros, and you get five different answers about the ideal auto repair marketing campaign. Some are big social media fans, while others swear by upgrading a shop’s signage. Other suggestions may include an overhaul of your waiting area, a uniform phone protocol, or an investment
Customer loyalty is perhaps one of the most critical aspects of increasing business at your auto repair shop. When customers are loyal to your shop, they not only come to you for any repairs they need, but they also refer their friends, family, and neighbors to your shop as well.
If you’re in the auto repair business, one of your number one goals is likely to establish yourself as the go-to neighborhood shop. But how do you attract new auto repair customers when they don’t even know when they’ll need you? Auto repair is often an unexpected crisis. When a
If you’ve been in the auto repair business for any length of time, you know that many consumers are scared to do business with mechanics. They feel that they’ll get overcharged or that they’ll have to pay for poor workmanship. Gaining customer trust is challenging in the auto repair industry.
Auto repair marketing used to be as easy as getting plenty of word-of-mouth referrals. Now, we frequently talk to shop owners who are desperate to increase business. “At my auto repair shop,” they say, “the bays are no longer full.” What gives? The answer is simple: word-of-mouth referrals have moved