As an auto repair shop, much of your success depends on bringing in a steady stream of new customers. After all, the person who comes in today for a repair may not return to your shop for several months, when their car is in need of additional maintenance. But this
For the unversed car owner, taking a vehicle in for repairs can be a somewhat daunting task. Auto repair shops are notorious for being “boy’s clubs” where the answers you get are loaded with industry jargon that is not only meaningless to the novice but also intimidating. Shop owners set
Talk to five different marketing pros, and you get five different answers about the ideal auto repair marketing campaign. Some are big social media fans, while others swear by upgrading a shop’s signage. Other suggestions may include an overhaul of your waiting area, a uniform phone protocol, or an investment
Customer loyalty is perhaps one of the most critical aspects of increasing business at your auto repair shop. When customers are loyal to your shop, they not only come to you for any repairs they need, but they also refer their friends, family, and neighbors to your shop as well.
If you’re in the auto repair business, one of your number one goals is likely to establish yourself as the go-to neighborhood shop. But how do you attract new auto repair customers when they don’t even know when they’ll need you? Auto repair is often an unexpected crisis. When a