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the best auto repair shops
across the nation

Open for Business by Jasper Engines & Transmissions

by Craig Hessenauer, JASPER Regional Manager Whether you have been in business for decades, or you’ve just recently opened your doors, attracting new customers plays a critical role in your financial success. A typical shop’s customer attrition rate is approximately 10% - 15%. This is due to aging drivers, customers moving out of your area, and a few dissatisfied ones. Multiply that customer depletion over just a few years and you’ll quickly realize that your income can suffer greatly without a steady flow of new customers. The degree of financial success varies greatly among the 150,000 plus automotive repair and maintenance businesses in the United States. Some shop owners are thriving in this new age of automotive repair, while others struggle to make ends meet. This phenomena is not new, nor is it limited to your customer attrition rate. However, if you want to secure your financial future, then pay attention to how well your…

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Is Your Service Advisor Ready for the Holiday Objection?

Hello Trusted Service Advisors! I hope you are all ready for the holidays. I know your customers are and I can’t believe how many times I’ve heard customers tell a service advisor that they can’t do anything until after the holidays. What’s even more disturbing is how many times the Service Advisor just shuts down and doesn’t even get beyond the first no. Our goal is to bring you relevant training that works in the real world so as you listen to this podcast make sure you have pen and paper ready to take excellent notes. Our hope is that this training helps you create more sales that you would normally have lost. Please feel free to share this with anyone you think the recording might help, and post your comments here. – Jeremy O’Neal [soundcloud url="https://api.soundcloud.com/tracks/235184807" params="auto_play=true&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true" width="100%" height="30" iframe="true" /] Jeremy O’Neal is the President and Founder of Advisorfix.com a Service Advisor coaching,…

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How to Close More Leads!

Jeremy O’Neal of Advisorfix has been a Service Advisor Performance Coach for the past 10 years. During that time Jeremy has logged more than 12,479 hours of coaching Service Advisors to peak performance. He shares how his clients are generating massive results with the RepairPal certified shop program.   The RepairPal certified shop program is an amazing program that helps shops generate more inbound leads. What I love about this program is that it not only provides the shop an amazing opportunity with an auto repair client who has an immediate need, but it is one of the best mystery shopping programs a shop could invest in. When I interview a potential new coaching client, one of the things I’ll ask is if they are a RepairPal certified shop, when they say yes I smile! Not only is this shop going to get a lot of great opportunities in the future, but it helps me…

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An Easy Way to Increase Sales and Have Happier Customers

Why Wipers? Easy, cost effective items to stock, do not take up a lot of space - A small amount of inventory (6 SKUs) can cover most vehicles on the road Wipers are easy (and fast) to install. Wipers can be changed within 4 minutes 1 out of every 3 car needs new wipers RIGHT NOW - Wipers should be changed every 6 months Customer Retention: Offering your customers wipers (when needed) will keep them out of other shops and parts stores. If your customer leaves your shop, and 2 days later it begins to rain- that customer may pull into whatever shop is closest to get new wipers Added convenience for customers - no extra trips to parts stores How To Increase Your Wiper Sales NOW: Ask customers “How did your wipers work the last time it rained?”  Do a manual inspection Offer free installation "Show & Tell” - Show customers their worn wipers so they…

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6 Important Steps to Increased Profits

Let's say you decided to invest a significant amount of cash with the goal to improve your shop’s operations profit. Maybe you invest in physical improvements to your waiting room. And then you invest even more on promoting these new upgrades to your customers. Finally, let's suppose that your plan actually worked, and a measurable increase in car count occurs. Goal accomplished? Not so fast! Now let's say that your customers have come to see your newly acquired and promoted waiting room – but your employees choose not to maintain it! With all those newly motivated customers waiting and watching, anticipating the benefits of the new improvements – only, the people who can really make your investment pay off – your employees - simply choose not to put the new improvements into action. Right about now you're likely saying, “This would never happen in any serious business that is seriously interested in making a profit!” …

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