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Don’t Waste Your Money – 4 Tips to Profitable Advertising

Much of the advertising we see is wasteful. It doesn’t return a profit on the money spent for it. Why? Because it repels people. For example, how often do you mute the TV when commercials come on? How often do you throw junk mail in the trash without reading it?  If you’re like most people, you’ve developed the habit of ignoring advertising. Your customers (and potential customers) also ignore advertising — including yours. Your advertising messages have to cut through all that negative inertia. Maybe you already know that, but still can’t figure out why your advertising does so poorly. Here’s why: Effective advertising does not repel people, it attracts them. It’s like dating. If you want to impress the other person, you will talk about them, not about yourself. That’s enough theory; let’s get specific. Rather than advertising how great your shop is, how nice its equipment is and how wonderful your people are, advertise…

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Webinar: Social Media Marketing for Auto Repair Shops

Use Social Media to Improve Customer Service and Increase Car Count to your Auto Repair Shop   Thank you to all those who attended this live webinar with RepairPal and Main Street Hub. We are looking forward to doing another collaboration later this year. If you missed this webinar, don't worry. You can click the image above to view the recording. During this webinar you will meet Emma Vaughn of Main Street Hub and Kathleen Long, VP/GM of the RepairPal Shop Network. They will help auto repair shops, like yours, get more word-of-mouth and referrals on sites like Facebook, Twitter, Yelp, Instagram, and RepairPal.  Emma and Kathleen teach shop owners, like you, how to stop wasting time on social media and see positive, bankable results from your efforts. In this 1-hour webinar recording, you’ll discover: 1. Simple ways to get your customers talking about you (increase word-of-mouth) 2. How to build communication channels online (website and other directories) 3. What ads have…

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3 Ways Dynamic Digital Signage Can Impress Auto Repair Customers

There are plenty of ways to market your auto repair business to attract new customers, but what are you doing to “wow” your customers once they’re there? You may have a great waiting room and an attentive staff, but if you’re not communicating with the customers while they’re in your shop, you’re missing out on a huge opportunity. By utilizing dynamic digital signage, you can demonstrate what makes your business truly special and leave a lasting impression with your customers. What is Dynamic Digital Signage? Have you noticed that, more and more, chain gas stations are outfitting their pumps with small TV screens that play advertisements or informative videos as soon as you start pumping gas? You are a somewhat captive audience, and the owners of these businesses understand that now is an excellent time to appeal to your thirst, hunger, or need to clean up your vehicle. Now consider how you can translate this…

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The Benefits of Direct Mail in Your Auto Repair Marketing Strategy

Flyer distribution, by hand or direct mail, can often yield more benefits for your auto repair marketing strategy than an expensive online, TV, or radio campaign—especially when it comes to geographical targeting and ROI. Though TV, radio, and web marketing are all important and effective forms of advertising, they’re not the only ones you should consider. When you hire someone to distribute flyers by hand or send them out via direct mail, your advertising is targeted to the geographical area of your choosing. You know better than anyone where your best customers live, and this is an easy way to reach them. You can also schedule marketing campaigns around events of local significance. Additionally, you know who your local competitors are. If they’re not using direct mail or flyers, you will have an edge over them, no matter what other forms of advertising they use. Direct mail is one of the most effective forms of advertising…

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Using Customer Analytics to Grow Your Auto Repair Business

In recent years, we’ve seen online businesses thrive as a result of their access to analytics reports that told them who visited their sites, what they looked at, and what they bought. Online business owners could opt for more detailed reports that told them how long people spent on certain pages and even how long they spent looking at certain parts of specific pages. It’s clear to most anyone how this information could be used to improve customer experiences and help businesses close more sales. However, brick and mortar businesses like auto repair shops have had very little access to the same types of data until now. Now, using tools like Google Analytics, any business with a functioning website can obtain all sorts of useful information about the current and potential customers who are visiting them online. As an auto repair you can track the following metrics: How many people are coming to your website…

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