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How to Use the Call Recorder Feature on the Shop Dashboard to Improve Sales for Your Repair Shop

While the most popular feature of RepairPal Certification is the steady stream of quality new customers to your shop every month, there is a treasure trove of additional perks to help your shop increase revenue. Today we’ll explore one of the hidden gems, the Call Recorder. This is the first in a series of posts exploring the many features of RepairPal Certification. Future readers can click here to see all posts in this series. Every RepairPal Certified Shop gets a profile that includes a special phone number and contact link. This is how we track who comes to your shop from our program. This works seamlessly...your customer connects directly to you, and there is no delay. However, on the back end, the call is recorded and logged for your convenience. When you log into your Shop Dashboard, you can see every single customer contact we’ve sent you that day, week, month, or year. AND you…

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5 Ways to Get More Customers for Your Repair Shop During the Holidays

Getting new customers for your repair shop is about more than just advertising everywhere and crossing your fingers people remember you when they need service. You'll get better results by focusing on building relationships and establishing strong partnerships than you will in sending a coupon to every single potential customer in your area. And the good news is these actions are often easier, cheaper, and faster than blasting your shop's name across every media platform you can find. Keeping this strategy in mind, here are 5 tips to grow your repair shop during the holidays. #1: Get More Repeat Business Using Mom's Advice Mom told you to do it because it was polite. But did you know that saying "thank you" is also profitable, especially during seasons of goodwill and gratitude? Thank you emails enjoy a whopping 42.51% average open rate (Source: Remarkety), performing better than almost any other type of email. And these emails get…

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RepairPal’s 2017 ASE Master Automobile Technician of Year is Michael Aubrey

What Should You Ask Your Mechanic? (and other important consumer auto repair questions from RepairPal's 2017 ASE Master Automobile Technician of the Year, Michael Aubrey) Intimidated by going to a repair shop and asking questions? Don’t worry—it’s normal. You’re afraid of paying for repairs you don’t really need or (worse!) bypassing recommended services and later regretting it. If only you had a trusted resource, someone who’d give you the straight scoop… Good news! At RepairPal, we specialize in transparency and consumer education, and so do our 2000+ Certified Shops. That’s why 4 million automobile owners visit the RepairPal site every month to use our Fair Price Estimator and get referrals to quality repair shops in their area. Today we’re proud to introduce Repairpal’s ASE Master Automobile Technician of the Year 2017, Michael Aubrey. Michael is an ASE Master Certified Technician at Spartan Automobile Care Center in Springfield, Massachusetts, and he sat down to answer a…

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Compare 5 Shop Marketing Plans

The best marketing program for your shop is the one that sends more customers, with higher ROs, and gives you the greatest return on every dollar you spend. However, it’s hard to compare apples to apples without spending hours digging through the fine print. So we put together this handy chart to help you decide the best place(s) to spend your marketing dollars to land more quality customers. Comparison of different auto repair marketing services A whopping 94% of shops remain in our program month after month, year after year. And in just 15 minutes, we can show you why we’ve earned that loyalty.

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Instant Webinar Training: How to Increase the Value of Your Customers

If you worry you’re spending too much time and effort on non-profitable clients and price shoppers, then you don’t want to miss this Modern Shop Owner Webinar with Barry Barrett of RLO Training and RepairPal’s own Jill Trotta. They’ll explain exactly how to determine the lifetime value of a customer…and how to grow it.   The whole webinar is packed with great info, and you’ll particularly want to pay attention at these points: 07:25 — Find out the lifetime value of just one customer and why it pays to pick up the phone 12:45 — Discover how to present yourself on the phone to land more customers and earn more revenue for your shop (yes, how you handle this call makes a difference in how much you earn!) 20:57 — Learn how to invite the customer into your shop and get them to confirm the appointment 24:17 — Understand why it’s important to record your…

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