Recently I asked auto repair shop owners this question; “What are the most critical marketing strategies for auto repair shops, whether you’re starting out or have been in business for years?” Here are their answers in their own words with my suggestions added. 1. Be Referable - Have a Referral Marketing System “Show up on time, do what you say you’re going to do. Say please and thank you and finish what you start. Those are what I call the four rules for being referable.” -Dave Riccio, Owner of Tri City Transmission, Tempe, AZ (RepairPal Certified) There are many things that make your shop referable in the eyes of the customer. But the main thing is the quality of customer service you provide, from their first call to set an appointment to after their vehicle is fixed and out the door. Once you have this in place, I recommend you set up a “Referral Marketing”…
Customer Service Starts with You Going that Extra Mile for Your Customer In a busy auto repair shop environment, the process of maintaining and repairing…
Flyer distribution, by hand or direct mail, can often yield more benefits for your auto repair marketing strategy than an expensive online, TV, or radio…
